If you are a writer with a book project, book proposal or complete manuscript, you absolutely must have a website. Why? Publishers and readers demand it. The world must be able to find you on Google. Writers need a professional online presence, beyond the personal Facebook profile and e-mail account. If you are going to publish, you need to have a public persona. Not the… [Read More]
Passion for good, simple, healthy food is something farmers and hunters share with chefs, urban homesteaders and metropolitan diners in these new books about meat and so much more. It’s become cool to be carnivore. Farmer and evangelist for the grass-fed movement, Joel Salatin’s new book, Folks This Ain’t Normal: A Farmer’s Advice for Happier Hens, Healthier People, and a Better World (Hatchette 2011) points… [Read More]
Much of the labor of creating a snappy and engaging blog is visible to the outside world – your carefully crafted content, your punctual updates, your original style and creative voice… But under all of that outward cultivation lies a rushing river of information, a spring of data that you need to tap. Who is visiting your site? How long are they staying? How did they get… [Read More]
Journalistic nonfiction makes an unspoken promise to readers: it doesn’t just tell a tremendous story, it forces readers to question and examine current cultural practices and societal values. A strong journalist knows how to write articles that do more than just expose the facts. Many call it an ethical code, but I call it a mark of skill, developed over the years by knowledge of… [Read More]
Whether you check the news on your smartphone first thing in the morning or you’d rather read the phone book than attend to anything on such a tiny screen, there’s one thing you’ve got to keep in mind – potential readers are looking at your site on mobile even if you’re not. In the same way that your website needs to be accessible to many… [Read More]