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2 Easy & Free Ways to make your Author Website Mobile-Friendly
by, Claire Webber
May 5, 2012

Whether you check the news on your smartphone first thing in the morning or you’d rather read the phone book than attend to anything on such a tiny screen, there’s one thing you’ve got to keep in mind – potential readers are looking at your site on mobile even if you’re not.  In the same way that your website needs to be accessible to many… [Read More]

Filed Under: blogging, free tools, Going mobile, GoMo, internet, mobile optimization, mobile website, mobile website for authors, smartphones, tablet computing, verve plugin
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Social Media Metrics: What do they mean for authors?
by, Jill Swenson
April 28, 2012

If you are an author who seeks an agent or publisher, you know that it is important to have an audience platform. What’s an audience platform? Historically we think of the soapbox a speaker stood upon at a busy intersection of streets hawking one’s ideas or wares. Print advertisers have long based their rates on the size of their circulation, or the “reach” of the… [Read More]

Filed Under: Bookscan, Facebook Page Insights, free tools, Google Analytics, Hubspot's Marketing Grader, keyword search, Klout, Nielsen, social media metrics, target audience, twitalyzer
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