Analytics for Authors: Getting Started with Google Analytics’ Audience Overview
by,
December 1, 2012

 Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — Google Analytics is a free service powered by Google that allows you to see “how visitors use your site, how they arrived on your site, and how you can keep them coming back.” Once you sign up for GA and install a short snippet of code into your website, you… [Read More]

It’s Time to Data Mine – Installing Google Analytics
by,
May 12, 2012

Much of the labor of creating a snappy and engaging blog is visible to the outside world – your carefully crafted content, your punctual updates, your original style and creative voice… But under all of that outward cultivation lies a rushing river of information, a spring of data that you need to tap.  Who is visiting your site? How long are they staying? How did they get… [Read More]