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Author Platforms
Reading is your Job
by, Jill Swenson
June 9, 2015

“If you don’t have time to read, you don’t have time the time (or the tools) to write. Simple as that,” Stephen King wrote in his memoir, On Writing. When I hear from aspiring authors they don’t have time to read, I think about Stephen King’s observation. The likelihood of publication plummets when a writer doesn’t read. It IS that simple. As a developmental editor… [Read More]

Filed Under: comparative titles, genre, literary conventions, writing craft
4 Comments
Getting Found Online as an Author
by, Jill Swenson
May 19, 2015

Getting Found Online as an Author You can’t afford to ignore the importance of search engine optimization (SEO) if you are a professional writer. The title of your book can affect whether readers find it using search engines. Putting Your Passion into Print was the name for the first edition of the excellent guidebook written by Arielle Eckstut and David Henry Sterry. It is now… [Read More]

Filed Under: author name, book title, Getting found online, in-bound links, Keywords, SEO
5 Comments
Tips for Building Your Audience Platform
by, Jill Swenson
March 24, 2015

How can you spend your time wisely with social media? Based on current research,  best practices for frequency of social media posts: Twitter – 3 times a day, or more. Facebook – 2 times per day, at most. LinkedIn – 1 time per business day. If you’re on Pinterest – 5 pins per day. Blog at least once a month, no more than once a… [Read More]

Filed Under: blogging, Facebook, frequency of social media posts, LinkedIn, Pinterest, Twitter
4 Comments
Writing Retreats: The Basics
by, Jenna Goodman
February 10, 2015

Writers need nurturing. They need time, space, sunlight, and fresh air. They need quiet. And, once in a while, they even need to eat. Writer’s retreats provide an opportunity to develop your skills, receive feedback if desired, make progress on a particular project, or recharge creative energies. There are many varieties of retreats; natural settings, rustic cabins or artistic colonies, instructional, or isolated. If you… [Read More]

Filed Under: Elsewhere Studios, MacDowell, Martha's Vineyard, Millay, Norman Mailer, Ragdale, Writing Retreats
No Comments
Nom de Plume: permission to write with abandon?
by, Jill Swenson
December 23, 2014

French for ‘pen name,’ a nom de plume is a fictitious name under which an author publishes. Mark Twain was the nom de plume of Samuel Clemens. George Eliot sounded more serious than Mary Ann Evans.  Theodore Geisel was known as Dr. Seuss. In 1899 William Sydney Porter took the name O. Henry so editors might never know the stories were submitted by a convicted… [Read More]

Filed Under: anonymity, Carmela Ciuaru, George Eliot, George Orwell, J.K. Rowling, Nom de Plume, pseudonym, Stephen King, Sylvia Plath
1 Comment
How to use Twitter for research and writing
by, Jill Swenson
December 9, 2014

Nearly a billion people have registered accounts on Twitter and 100 million of them use it every day. Three quarters of them on a mobile device. As a writer, it’s easy to dismiss Twitter. If you’re an author, it’s a mistake to do so. If your readers are over 50 years old or under 10, you won’t find them on Twitter, right? Wrong question. If… [Read More]

Filed Under: Cathryn Prince, Death in the Baltic, hashtags, marketing plan, query, reviews, search, Twitter
4 Comments
Should an author have a Facebook Page before or after publication?
by, Jill Swenson
November 25, 2014

It is one of the most frequent questions I get when I meet an author. Do I need a Facebook Page? Not until your book is about to be released. You need to consider using Facebook if your target audience uses Facebook. There are 1.11 billion users of Facebook, so there is a good chance some of your readers are there. It is a great tool… [Read More]

Filed Under: Facebook, Friend, Like, Page, Pay to promote, Personal Profile
2 Comments
Who will review your book?
by, Jill Swenson
November 4, 2014

As an author, this is a critical question to ask yourself as you begin to plan and write your book proposal. You’ll need to provide a list of reviewers as part of your marketing and publicity plans. Book reviews come in all sizes, colors, and styles these days. Once the purview of literary critics, many book reviews have turned into book reports. Remember fourth grade?… [Read More]

Filed Under: GoodReads, Kirkus Reviews, LibraryThing, publisher''s weekly, Ravelry, Shelf Awareness, social media marketing
3 Comments
Trolls and Catfish: How Not to Respond to Negative Online Book Reviews
by, Jenna Goodman
October 28, 2014

There are three rules regarding negative reviews/feedback. Rule number one: do not respond. Rule number two: even when the reviewer completely misunderstood or misrepresents your book—do not respond. And, rule number three: especially when you feel a response is justified, and this case is the exception and calls for a response—do not respond. While there are many reasons you should observe this rule, the most… [Read More]

Filed Under: book reviews, catfish, reader feedback, trolls
1 Comment
Reading is the gateway to good writing
by, Jill Swenson
October 7, 2014

Should I write or should I read a book? When I am short on time it’s easy to read a few pages on the bus, in the waiting room, or even in the bath. The number of pages accumulate quickly even though I only have time to read books in short bursts on most days. This is also true for writing. I grab every opportunity… [Read More]

Filed Under: Eleanor Catton, Francine Prose, GoodReads, Little Free Library, Reading, Readng Like A Writer, Social media tips
4 Comments

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