What’s in a Name?
by,
December 12, 2017

Are you on the start of your journey to publication? Authors’ names are their brands, and satisfied readers exercise brand loyalty. They shop for titles by author name, and when they come across a real find, they recommend it to friends. Those friends do the same, and the chain continues. But a book is more than a cover or jacket. It is the embodiment of… [Read More]

Getting Found Online as an Author
by,
May 19, 2015

Getting Found Online as an Author You can’t afford to ignore the importance of search engine optimization (SEO) if you are a professional writer. The title of your book can affect whether readers find it using search engines. Putting Your Passion into Print was the name for the first edition of the excellent guidebook written by Arielle Eckstut and David Henry Sterry. It is now… [Read More]