Nom de Plume: permission to write with abandon?
by,
December 23, 2014

French for ‘pen name,’ a nom de plume is a fictitious name under which an author publishes. Mark Twain was the nom de plume of Samuel Clemens. George Eliot sounded more serious than Mary Ann Evans.  Theodore Geisel was known as Dr. Seuss. In 1899 William Sydney Porter took the name O. Henry so editors might never know the stories were submitted by a convicted… [Read More]

Building your author brand: checklist
by,
July 30, 2013
Information for the Swenson Book Development Writer's Workshop

If you are not J.K. Rowling, or perhaps especially if you are J.K., you need to recognize the power of name recognition and work on building the value of your brand as an author online. The merits of your writing only take you so far in today’s publishing environment. How will readers find your writing if they don’t already know you? Before you’re finished with… [Read More]