When you send an email to query an agent or publisher, or to pitch a podcast or book review, do you sometimes wonder whether your message disappeared into cyberspace because you did not receive a response? Did it end up in a spam folder? Is no response a “no”? Could your email address be the problem? If you’re using an account from AOL, Yahoo, or Hotmail, it may well be that your email was never received. If your address is associated with your website and hosted by a company with servers used by spammers there is a possibility your email address is blacklisted by the recipient. If you have never sent an email to a particular address before, there is a good chance you will receive a delivery failure notification or end up in a spam folder. Unsolicited email (a message from someone who has no previous email contact with you) runs the risk of refusal by the recipient. Once you have been whitelisted by the recipient (by using the reply button to a message they have sent you), you can rest assured your email is being delivered. And if you’re using Apple Mail you can relax as there tend to be fewer problems with their email applications. But how do you know where you email goes? You can take steps to make sure your email messages get delivered. Gmail is the most reliable method for business correspondence. Google Workplace (formerly known as G Suite) offers custom and secure business…

ONE:  Your publisher or your publicist will need to send a query letter to the producer of the radio program. It’s much better to have someone else query for radio interviews on your behalf. But doing most of the work to assist your publisher or publicist in booking radio interviews will increase your chances significantly. And if you are a nonfiction writer, there is a chance a good query letter will lead to a booking.  You want to book radio interviews for the month before release and the six months to a year after a book has been released. Your query letter should contain four paragraphs. One, why you think you’d make a good guest on their show. This first paragraph means you need to do your homework on the radio program and host and audience to demonstrate you believe there is a good fit. Two, the premise of your book and the pitch for an interview. This second paragraph is short but the most important. It’s your Hollywood spiel, your elevator speech, your hook. The third paragraph is about why you and who cares and so what. The fourth paragraph includes your specs. Your book, title, subject/subgenre, publisher, availability of an Advance Review Copy and press packet, and your availability to be interviewed with contact information. I can’t say enough about the hook. That second paragraph needs to be tight. Convince the reader of the query that the story is current, timely, compelling. Anniversaries, current debates, related news. The…

You spend years working toward the publication of your book. Take writing classes. Attend workshops. Mingle at literary conferences. Develop your craft. Work with a writing coach. Write the manuscript. Hire an editor. Revise and rewrite. Build a website and blog every week. Grow an audience platform. Write reviews of books by authors you admire. Polish a proposal. Query agents. Receive rejection after rejection. And you wonder if it will stop hurting so much if you simply give up now. When you get a “no” it hurts. You doubt yourself. You question whether the book you’ve written is any good. You wonder if you’ve been suffering from grandiose delusions about your own talents. When you reread the latest rejection letter a few days later, you might see a glimmer of hope. The agent complimented your writing but didn’t think it was right for them or didn’t think they were the right person to sell the project. So maybe, you think, it’s not you or your writing but simply this wasn’t the right agent. Or maybe the agent is right about an insufficient audience platform, the lack of character development, or the first 10 pages didn’t have a strong enough hook. And you go back to work. You struggle to improve the manuscript. Tighten the narrative arc. Deepen the characters. Figure out a way to repackage the project. Submit essays, poems, or short stories for publication in literary journals or popular magazines. Give readings of your work-in-progress. Expand your social network.…