The Dark Side: Publishing Blues
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October 4, 2016

You spend years working toward the publication of your book. Take writing classes. Attend workshops. Mingle at literary conferences. Develop your craft. Work with a writing coach. Write the manuscript. Hire an editor. Revise and rewrite. Build a website and blog every week. Grow an audience platform. Write reviews of books by authors you admire. Polish a proposal. Query agents. Receive rejection after rejection. And… [Read More]

Q & A about Query Letters
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May 10, 2016

Who should you send a query letter to? Agents – If you are writing fiction, memoir, or a children’s books, you must have an agent who will represent your work to publishers. Publishers – If you are writing nonfiction or poetry, you can query the publisher. TIP: Research the agency or publisher. Visit their website and check their submission guidelines.   How do I find… [Read More]

Paths to Publishing
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August 11, 2015

The business of publishing continues to evolve and new finance models have emerged in recent years. There is a lot of new middle ground between self-publishing – Amazon, Smashwords, Lulu – and the traditional route of finding an agent who sells your work to one of the big commercial trade presses – Penguin Random House, Hatchette Book Group, Harper Collins, Macmillan, and Simon & Schuster…. [Read More]

How to Write Your Non-Fiction Book Proposal
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June 11, 2013
Writing Your Non-Fiction Book Proposal

There is more than one path to publishing today. Whether your plan is to seek a traditional publisher or self-publish, you need a book proposal. Consider it a business feasibility plan. Before you invest your time and intellectual energy to a book project, first determine whether there is market demand for your new product. Figuring out how you will harness that market demand and fulfill… [Read More]

The use of exclamation points and caps flag authors as amateurs
by,
August 21, 2012

Flagrant misuse of grammar rules hurts a writer’s chances for publication. Agents and editors take one quick glance and form a strong first professional impression. Don’t send up red flags and get rejected by your amateur abuse of punctuation or capitalization rules. Your email query may never be opened if you put the subject line of your message in all caps. WHEN YOU ARE USING… [Read More]

Hurry up and wait. Query and submission timelines.
by,
June 30, 2012

If you have a book manuscript and you think you are ready to pursue publication, there is a timeline you should consider before letting your horse out of the gate before the race even begins. I’ve seen too many great book concepts go nowhere, because when they send a query letter out, they don’t have a proposal ready to go. Yes, a book proposal. When… [Read More]

A Day at BEA: Swenson Book Development does Book Expo America
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June 16, 2012

Swenson Book Development, LLC was in the thick of publishing madness two weeks ago  – two members of our team, myself and Jill Swenson, checked out the trade floor and events at Book Expo America.  BEA is the place for movers and shakers of the North American publishing industry. From event interviews of famous musicians-come-authors to Harlequin Romance shilling for their latest salacious-covered paperback, from bustling New… [Read More]

Developing a Marketing Strategy for your book proposal
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February 11, 2012

If you have a have a nonfiction book project or a completed fiction manuscript and you want to publish it traditionally, you need a book proposal. To get a publisher’s interest, you need to provide information about your book, your audience, and yourself. Though introduced by a query letter, the book proposal explains the nuts and bolts of your book: number of chapters and their… [Read More]

Writing Your Non-Fiction Book Proposal: A Workshop next weekend
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February 4, 2012

Agents talk. Editors talk. Publishing is a small world and your book proposal only gets one shot at success. Learn which mistakes to avoid while preparing a winning proposal that will command a contract from an agent or publisher. Last November, Swenson Book Development, LLC offered a workshop outlining what to include in a book proposal. This February, we continue the adventure with an intensive,… [Read More]

Workshop: Social Media Strategies for Authors
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January 17, 2012

Literary agents agree. Editors at Big Six publishing houses agree. Bestselling authors agree. If you want to publish a book, you need to use social media. But what is social media? How can YOU use it to sell your book-in-progress?  Why have a blog, Facebook, Twitter, and LinkedIn? How will you write your book if you are always online? And who really cares about social… [Read More]