When thinking about your local bookstore, what comes to mind? Is it a familiar friendly face greeting you as you walk in? Is it a sense of comfort and calm? There is a simple magic to independent bookstores, and they’re a refuge for many in the neighborhoods they serve, playing an important role in benefitting the community. Local independent bookstores are vital pillars in the community. Writer’s Digest states that unlike big chain stores, “Independent bookstores directly serve the community and the individual. Their contributions are invaluable… Independent bookstores support core values of community, creativity, convening, civility, and contact.” They provide a place to connect with like-minded individuals and to feel recognized in a world where we often feel like just another face in the crowd, a safe haven of comfort in our ever more fast-paced world. Booksellers at indie bookstores focus on personalized service for each individual and fostering longstanding relationships with people in the community. The Reader’s Loft, an independent bookstore in Green Bay, Wisconsin, has a mission statement that says, “Our goal at the Reader’s Loft is to create an atmosphere where people can come together to browse the shelves in search of something not yet known, to meet in our gathering space to discuss the latest book club pick, to hear poetry performed by our area’s fellowship of poets, or to meet a favorite author. We invite you to get lost in the stacks, to connect, and to grow.” Thomas A. Lyons Fine Books in Neenah,…
Children’s books are treated differently than other kinds in the business of publishing. The market is highly segmented with rigid requirements about reading level and age appropriateness. The number of words and pages are rigidly defined within each sector of children’s books. Having more than one book up your sleeve is important since serial books are more desirable than a single title. Marketing features matter… [Read More]
If you’re an author on Facebook, you’ve certainly noticed that your personal timeline and your page exist as two seperate entities – at least on Facebook, your ‘Author-Self’ and ‘Everything-Else-Self’ are as divided as the North and South Poles. It’s not even possible to write on your own personal timeline; you can only communicate with other business pages directly. What’s a well-connected and sociable author to… [Read More]
The buzz about Cheryl Strayed’s new memoir, Wild, couldn’t be ignored. If Oprah Winfrey brought back her Book Club just because of this manuscript, I knew I had to read it. Most everything Oprah recommended I’d read before she announced the selection. But Wild was a wild card thrown in my direction. The jacket described this book about the rough experiences on the Pacific Crest… [Read More]
If you really distill the many difficulties of blogging, there are two issues that are the most arduous to contend with on the regular: monitoring who’s talking about you, and coming up with fresh and fantastic ideas. Luckily, Google already has you covered. Google Alerts is a free online tool that can alert you anytime it finds a new page on the ‘net that’s related… [Read More]
Anne Tyler’s novels are punctuation marks in my own lifeline. Her first novels I discovered in college — If Morning Ever Comes and The Tin Can Tree — but by the time I got to graduate school, Celestial Navigation, Searching for Caleb, and Earthly Possessions captured my fancy as a reader. As each of her novels came out, I found myself compelled to purchase the… [Read More]



