There is something special about summer, especially in Wisconsin where warm weather happens for only a few treasured months of the year. And while reading is a favorite pastime all year round, summer has always felt like prime time for reading. So in the tradition of creating summer bucket lists, here are a few book-centered ideas add to your list. Take yourself on a book date. Visit your favorite local indie bookstore or library and pick up a new book that catches your eye. Then settle in with your new read on a chair at the beach, or on a blanket at a park, or in a cozy corner of a local coffee shop. This is a fun way to work on your TBR while also going on an outing to places you might not normally visit. Join your library’s summer reading program. Summer reading programs aren’t just for kids! Many libraries have programs for adults to join too (Brown County Library and the Appleton Public Library both do!). If you’re going to be reading all summer anyway, you might as well earn prizes while doing it. Read something new. Try reading something from a genre or an author that is new to you, or try reading an audiobook if you normally read print books. You might just discover a new favorite! Attend an event at your local indie bookstore. From author talks to book clubs to pop-up bookfairs, indie bookstores have a variety of events to suit every kind…

Pre-order. You might be surprised to learn that pre-ordering a book is critical to the launch of a book. Publishers may make decisions about how much marketing support to provide a new release based on the volume of pre-orders. Some even determine the size of a first print run using those numbers. If a book has strong pre-order sales, reviewers are more likely to review it, the media is more likely to hype it up, and retailers are more likely to carry it in stock and give it premium placement. If you know an author has a book coming out, please pre-order it. Write a review on Amazon and/or Goodreads. It doesn’t need to be very long or a deep literary analysis. The number of reviews a book receives affects the algorithms for getting found online. If you don’t like the book, don’t leave a review. As my mother used to say, “If you don’t have something nice to say, don’t say anything at all.” Spread the word. Let your friends and family know how much you enjoyed a book. Share this on Facebook, Twitter, Instagram, or wherever you do social media. Take a book-selfie. Post a picture of the book, your cat lying across the couch with a paw on the cover, you falling asleep on the couch with the book. Follow. Many authors have Facebook Pages you can like and follow. On Twitter, many authors have accounts and you can follow them and retweet to amplify their voices. Follow authors on…

Six or seven years ago my advice to aspiring authors of nonfiction books was to build an audience platform by blogging. An example of how critical blogging could be to securing a publishing contract can be found in the case of Ann Marie Ackermann, author of Death of an Assassin: The True Story of the German Murderer Who Died Defending Robert E. Lee. After an initial assessment of her manuscript, I had recommended she start a historical true-crime blog, and she did. In fact, the editor of the ideal book series at Kent State University Press became a fan of her blog and invited her to submit a book proposal. Her book won a 2018 IPPY in the True Crime category, closed a 180-year-old cold case, and has also been translated into German where it received critical acclaim and was recognized for its scholarly contribution to the history of forensics. Today, blogging may or may not be something an author decides to invest time and energy in. If your authority as an author is based on your subject-area expertise, it remains an important goal to have a visible presence on the internet establishing your credibility. Whether blogging is the best means to achieve that goal depends on you and your project. It may be more important to be listed as an expert source available to journalists and appear as a credible source in news publications covering your subject area. HARO (Help A Reporter Out) may be a better fit to…