Whether you are an aspiring author or on your sixth or seventh book, professional development comes with the territory. The business of being an author can be overwhelming for many people who don’t have the background. How can you best prepare for today’s marketplace? I’ve worked with writers on their craft for decades and these are the secrets to the success of their writing and publishing efforts. Read. I mean read a lot. Obsessively. Read deeply in your genre. Read broadly beyond your comfort zone. Read for craft. Read for fun. Patronize your local public library. Volunteer. Get to know your reference librarian. Attend events and participate in programs there. Shop at your local brick and mortar bookstore. Befriend the bookseller and encourage others to frequent the store. Give books as gifts. Attend author events and buy a copy for the author to sign. Join a book club. Reading titles you might not otherwise is good practice. You refine your sense of what you like and learn what other readers like, or don’t, and why. Take a class or writing workshop. Continuing professional development is always encouraged. No matter how many books you’ve got under your belt, you continue to grow your writing talents. Join a writer’s group. Meeting with other writers who commit to improve their work has many benefits. Not the least of which is the support and accountability you provide to one another. Read your work-in-progress or poetry to an audience. Or tell your story at a…
Book reviews can be enormously helpful to an author. Those who decide what new titles to order for a bookstore or the library often consult reviews first. Readers, too, may be persuaded to pick up a book based on what they read in a review. And we’ve all heard the urban legend that you need to have 50 or some magic number of reviews on… [Read More]
As many of you may know, February is Black History Month. President Gerald Ford recognized it during the celebration of the United States Bicentennial in 1976, urging Americans to “seize the opportunity to honor the too-often neglected accomplishments of black Americans in every area of endeavor throughout our history.” Today, we at Swenson Book Development would like to take time to recognize one outstanding man,… [Read More]
Social media gives us new ways to connect with others and pursue our interests, which can include following our favorite authors, publishers, and bookstores. While it may seem an unlikely place, Instagram is one of these platforms with a rather large book-loving community. Recently, I became the new admin behind the Swenson Book Development Instagram account, but of course, there are many others in the… [Read More]
It’s the season of New Year’s resolutions, and as the temperatures drop, what better season is there for spending time in the kitchen honing your cooking and baking skills? Whether you’re sharpening your skills for fun or as part of your career, a valuable resource available to you in your culinary endeavors is your local library. Of course, the first thing that comes to mind… [Read More]
Happy Holidays from Swenson Book Development LLC. It’s been a wonderful year in new releases! Our next newsletter and blog will go out on New Year’s Day! Sign-up for our monthly newsletter of insider info and our bi-weekly blog about the business of being an author and the writing life. Here’s to more great books in 2019. Merry reading and happy writing. … [Read More]



