Who is Your Reader?
by,
December 11, 2018

Every writer hopes to captivate an audience. But who are you writing to? When you write a letter, you address your reader directly. When you write a speech, you anticipate a particular group of listeners. If you write a news article, you have a strong sense of who the readers will be, and your writing reflects your grasp of how best to address their subscribers…. [Read More]

Happy Father’s Day: For the love of books
by,
June 15, 2013

Growing up in a home with books explains, in part, my love of books. My father has always had a library. That Bob Swenson read Ariel and Will Durant’s 11 volumes of The Story of Civilization and William Shirer’s The Rise and Fall of the Third Reich, meant I surreptitiously read them too, in junior high. Cold War novels, international espionage thrillers, an occasional mystery, Michener,… [Read More]