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Business of Publishing
Social Media are marketing research tools for authors
by, Jill Swenson
February 25, 2012

Too often I hear an author say their social media efforts will come after the book is out. Too late. Authors, especially if they are working on their first book, need an audience platform built before they can interest an agent or an acquisition editor in their book concept. If you are a talk show host, national sports figure, political candidate, or star on stage or… [Read More]

Filed Under: Audience platform, GoodReads, LibraryThing, marketing strategy, social media metrics
1 Comment
Visual Storytelling: from film to books and the possibilities in between
by, Danielle Sherwood
February 21, 2012

Last month, I reviewed a graphic novel/interactive documentary called KENK: A Graphic Portrait. This journalistic comic was the first release for Toronto-based multimedia production and publishing company Pop Sandbox, and it was met with a hoard of accolades and reviews within its first three months of release. I was lucky enough to snag an interview with Alex Jansen, the owner and operator of Pop Sandbox,… [Read More]

Filed Under: apps, documentary, e-books, Eastgate, graphic novels and comic books, Home Entertainment and Distribution, hypertext fiction, interactive documentary, Kenk: A graphic portrait, Mongrel Media, narrative experience, National Film Board (CAN), Pop Sandbox Productions and Publishing, Sparrow Song, surviving suicide, The Next Day, Toronto Film Festival, visual storytelling
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Developing a Marketing Strategy for your book proposal
by, Jill Swenson
February 11, 2012

If you have a have a nonfiction book project or a completed fiction manuscript and you want to publish it traditionally, you need a book proposal. To get a publisher’s interest, you need to provide information about your book, your audience, and yourself. Though introduced by a query letter, the book proposal explains the nuts and bolts of your book: number of chapters and their… [Read More]

Filed Under: agents, marketing strategy, non-fiction book proposal, Publishers
1 Comment
Writing Your Non-Fiction Book Proposal: A Workshop next weekend
by, Jill Swenson
February 4, 2012

Agents talk. Editors talk. Publishing is a small world and your book proposal only gets one shot at success. Learn which mistakes to avoid while preparing a winning proposal that will command a contract from an agent or publisher. Last November, Swenson Book Development, LLC offered a workshop outlining what to include in a book proposal. This February, we continue the adventure with an intensive,… [Read More]

Filed Under: agents, book proposal, Buffalo Street Books, Competitive Title Analysis, editors, marketing strategy, Non-Fiction, Publishers, Workshop
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How-To Use Social Media Workshop for Authors
by, Jill Swenson
January 28, 2012

 Are you an author who wants to learn how to use social media tools? Are you looking for some time-saving tricks and tools to help you write and promote your book? Are you overwhelmed and don’t know where to start… or even which questions to ask? This is a 90 minute workshop for authors and writers who want to learn how to: Use track changes… [Read More]

Filed Under: Author tools and resources, Blog, Facebook, How-to, Social Media, Twitter, Website
2 Comments
Why authors use social media
by, Jill Swenson
January 21, 2012

Too often I hear writers say they don’t see the point of social media, while others say they will use it after they’ve written their book. It’s a common refrain: writers just want to write. Many writers shy away from social media because they think it is nothing more than hype and sales. These are the same people who use Google search engines, rely on online… [Read More]

Filed Under: audience appeal, blog to book, blogging, Facebook, Google Alerts, Klout, LinkedIn, research, secret to successful book sales, social media metrics, social media presence, Twitter, Writers Tools, writing
2 Comments
Workshop: Social Media Strategies for Authors
by, Jill Swenson
January 17, 2012

Literary agents agree. Editors at Big Six publishing houses agree. Bestselling authors agree. If you want to publish a book, you need to use social media. But what is social media? How can YOU use it to sell your book-in-progress?  Why have a blog, Facebook, Twitter, and LinkedIn? How will you write your book if you are always online? And who really cares about social… [Read More]

Filed Under: Authors, Buffalo Street Books, Literary Agents, Publishers, Social Media
1 Comment
Work Up Your Pitch
by, Jill Swenson
January 3, 2012

Writing a query letter that hooks an agent or acquisitions editor for your non-fiction book concept is the golden key that opens the door to publishing. So how do you hook ’em? Think of your query letter as a sales pitch for the book. Accept the fact that those who read your initial correspondence are trained, so to speak, to judge books by their covers and make their  first impressions based on marketability…. [Read More]

Filed Under: acquisition editor, agent, elevator speech, Hollywood 30-second pitch, Pitch, Query letter
No Comments
Landing an agent or publisher for your non-fiction book
by, Jill Swenson
December 27, 2011

You might think you have a non-fiction book concept worth publishing, but in order to convince an agent or publisher of that you will need a winning query letter and full proposal. Writers tend to focus too narrowly on the ideas and content of their manuscript and lose perspective on the purpose of a book proposal. Think of it as a business plan. If you wanted… [Read More]

Filed Under: Acquisition Editors, agents, Book Development Editor, copyedit, non-fiction book proposal, Publishing, Query letter
1 Comment
When do you need a book development editor?
by, Jill Swenson
December 20, 2011

Today I list 10 times when an author of non-fiction might need a book development editor. If you plan to write a book and your goal is publication, then you might find the professional services of a book development editor valuable. 1. Before you begin writing the manuscript, take your concept to a book development editor. Don’t write the book before you’ve done your business… [Read More]

Filed Under: author advocate, Book Development Editor, business of author, digital submission guidelines, dissertation coach, epublishing backlist books, market research, marketing your book, social media strategy, top ten list
4 Comments

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