Spend more time on writing and less on social media. There. I said it. I mean it. Facebook,Twitter, Pinterest, LinkedIn, and Google + can suck your precious time. I see many authors use these social media platforms like megaphones to shout out into the wilderness “Buy my book!” One author, who shall remain nameless to protect his guilt, spent four hours one evening spitting out such… [Read More]
You’ve finished writing your manuscript and you’re ready to publish. Or at least you thought you were. Think again. Do you have a proposal and a platform? There’s no book without a manuscript. It’s a necessary, but not a sufficient condition for publishing today. No matter how good the manuscript, it’s only one of three legs on which to step up to publication. In fact,… [Read More]
Managing what is private and what is public on Facebook is a matter of concern to an author. To use your personal profile on Facebook rather than an Author Page, you will need to change your privacy settings to public. Don’t fret. You can still keep those things private that you don’t care to share with the entire world, by using the privacy setting on… [Read More]
You need to consider using Facebook if your target audience uses Facebook. There are 1.11 billion users of Facebook, so there is a good chance some of your readers are there. It is a great tool if you are just beginning to build an audience platform; which should start a year before you submit a book proposal and two years before the publication date. Don’t wait… [Read More]
Buffalo Street Bookmarks ‘Works in Progress” series on August 4, 2013 brought our some surprising voices, poetry, and prose. Jenna Goodman provides a brief review of those who addressed a crowd almost two weeks ago. New writer and photo-shopper Robin Botie read from the first chapter of her work In the Wake of Marika. Robin’s daughter Marika died at age 20 from complications after battling, and beating, leukemia. Robin’s honest… [Read More]
If you are not J.K. Rowling, or perhaps especially if you are J.K., you need to recognize the power of name recognition and work on building the value of your brand as an author online. The merits of your writing only take you so far in today’s publishing environment. How will readers find your writing if they don’t already know you? Before you’re finished with… [Read More]
Why do you need two email addresses? You’ve already got a personal email account with your internet service provider, or your webhosting company, or from Yahoo, AmericaOnLine, or Windows Live Mail. (previously known as Windows Outlook, previously known as Hotmail). Managing another email account sounds like twice the trouble. Relax. Your primary personal email account will remain the address where your personal mail should be delivered. Have… [Read More]
Facebook is important to your marketing strategy, but don’t use Facebook to sell books. Facebook is an online site that extends your social networks beyond face-to-face interaction. Despite the IPO (initial public offering) of Facebook and many attempts to monetize the site, most users ignore commercial advertising on the site. Don’t think of Facebook as a megaphone to try to sell your books or you’ll… [Read More]
Facebook is a social media tool that many authors find helpful for connecting with their readers. Having a strategy and an understanding of how Facebook can work for an author is important to seeing any return on your investment of time. Who should use Facebook? You need to consider using Facebook if your target audience uses Facebook. There are 1.11 billion users of Facebook, so… [Read More]
Although the majority of the traffic to your site will come through social media engagement, an author can’t ignore getting found through Google and other search engines. Search Engine Optimization, or SEO, refers to practices used to get a higher rank in search engines – in plain English, it’s the difference between being on the 1st or 7th page of Google results. But, you might… [Read More]
