You may resist the idea that as an author you are a brand. It sounds so commercial, so corporate, so corny. But remember publishing is a business, and people buy books based on what they think about an author. Your brand becomes your reputation. “A brand is what other people say about you when you’re not in the room,” Jeff Bezos is credited with saying…. [Read More]
Filed Under: author brand, Margot Bloomstein, Trustworthy, Trustworthy: How Smart Brands Beat Cynicism and Bridge the Trust Gap
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