Is Your Author Brand Trustworthy?
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April 13, 2021

You may resist the idea that as an author you are a brand. It sounds so commercial, so corporate, so corny. But remember publishing is a business, and people buy books based on what they think about an author. Your brand becomes your reputation. “A brand is what other people say about you when you’re not in the room,” Jeff Bezos is credited with saying…. [Read More]

Congratulations to Margot Bloomstein on the Launch of Trustworthy
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April 6, 2021

Page Two Books released Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap by Margot Bloomstein on March 2. The Silver Unicorn Bookstore hosted her Tuesday launch event with an interview by Lylah Alphonse of the Boston Globe. On Thursday, Magers & Quinn in Minneapolis hosted graphic designer Carolyn Porter, author of Marcel’s Letters: A Font and the Search for One Man’s Fate, and she interviewed Margot. After… [Read More]

Building a Better Brand – a Q and A with Margot Bloomstein
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August 11, 2020

For nearly 20 years, Margot Bloomstein has shaped the content strategy industry. She’s the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project (Morgan Kaufmann, 2012) and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Bloomstein developed the message architecture-driven approach to content strategy now popular with many practitioners. Recognized in 2015 as one of Boston’s… [Read More]