Last week here, I spelled out the reasons why a comparative title analysis is so important to a book proposal. Today, the “how to” complete your research on the competition in the marketplace of ideas will be presented. This step-by-step process involves research, reading, and a critical market assessment. 1. Identify the genre, even the sub-genre, of books you will be searching for in your analysis. If you are writing a self-help book, you won’t start searching in fiction or memoir. Non-fiction is the genre and more specifically the sub-genre is “self-help.” 2. Make a list of the subject headings you would assign to your book to help you narrow your search. These terms will be important in your online search for relevant books. 3. Generate a short list of the key words you associate with the contents of your manuscript. These are powerful search terms to identify titles that may compete for your audience. 4. Visit bookstores and libraries and identify the books you think would fit next to yours on the shelf. Pull the books off the shelves and investigate further. Who are the publishers of these titles? In the acknowledgements, does the author mention the name of their agent or the editor with whom they worked at the publisher? Add the names of agents, editors, and publishers to your list of search terms. 5. Ask friends, family, and associates about the last book they read about this subject. Ask them for book recommendations. Take their suggestions and…
Planning to write a non-fiction book in 2013? Do you have a work-in-progress memoir? And your goal is to publish? Then start the New Year with a timeline and plan to write a book proposal. Now that you’ve updated your biographical profile, write a synopsis of your book concept before the end of this month. In less than 1,000 words, write an essay in third… [Read More]
Now is a good time to update your biographical profile. January starts a new year and every author needs a short (i.e., 250-500 words) description of themselves in addition to a good head shot. The Bio is a big part of an author’s brand. Your book is the product, but you are the brand. And to keep your brand fresh and current, it’s time to… [Read More]
What good is all of this information if you can’t put it to use? By now, you know all the lingo to establish a baseline and understand where your site is currently at. A baseline is an essential combination of information – it’s the only way to see meaningful change. There are a lot of tools in Google Analytics for comparing your data – but you are an author,… [Read More]
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — To navigate to Visitor Flow, click on its name on the left hand menu when you’re logged into Google Analytics. What you’ll see is a visual map of how visitors used your site. The large veritcal columns are nodes: Nodes represent a single metric – the first column defines where the… [Read More]
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — You’ve gotten a feel for your audience and how they visit your site using Google Analytics, but you still might not have a clear idea what page is getting the most traffic. To get a good look at your content’s metrics, click on Content then All Pages in the left… [Read More]



