Once upon a time, you could make sweeping changes to your privacy settings with a single click of the mouse. Those times are now history – but by knowing all the different aspects of privacy on FB, you can better control who has access to your information on this platform. General Facebook Privacy Settings On the top right-hand corner, past the Open Graph search bar and the icons you’re probably familiar with, there’s an icon of a padlock. Click that, then click ‘See More Settings’. Here is where you can change setting for your future posts and status updates. If you are going to be using your FB page as part of your marketing or social media platform, it’s a good idea to have this set to ‘Public’ – everything you share from here on out should be appropriate for the public’s eye. Unlike on your website, this shared content doesn’t have to be ‘on subject’ with your future book, but it should be appropriate for a general audience. If your past posts are less ‘public friendly’, here is where you change the general settings for who and how your past posts can be accessed. If people often post things that you don’t want on your timeline, you can also create settings so you can review posts and photos tagged with you before they are made public. Again, if you are using Facebook as an author identity platform, you’ll want to allow search engines to access your timeline. This…
eReading devices are one of the most polarizing topics among bibliophiles – but whether you’re glued to your Kindle or loyal to print-and-paper, being able to easily read ebooks on your computer is a revolutionizing experience. Why on a desktop? If you’ve got an eReader, you might not see the point in having a eReader program on your home computer. But consider: Being able to… [Read More]
If you are working towards publication and own an eReader, chances are there’s a copy of APE: Author Publisher Entrepreneur sitting on your Nook. It’s a manifesto on the art of self-promotion and marketing books aimed at the self-published author, but it’s making waves for wordsmiths of all publication inclination. Its author, Guy Kawasaki, wrote most of this bestselling eBook from a 5-by-5 closet of… [Read More]
Last week here, I spelled out the reasons why a comparative title analysis is so important to a book proposal. Today, the “how to” complete your research on the competition in the marketplace of ideas will be presented. This step-by-step process involves research, reading, and a critical market assessment. 1. Identify the genre, even the sub-genre, of books you will be searching for in your… [Read More]
On 01/16/2013, Google updated their Analytics Interface. The updates changed some navigation interfaces, added new functionality, and made certain areas easier to access. The Swenson Book Development Google Analytics for Author blogs written before this update have been updated to reflect these changes. If anything has been noticeably altered in the blogs, it will be clearly marked to reflect the update. Luckily, many of the… [Read More]
“There’s never been a book like this,” is a phrase that may doom your book propsoal to oblivion. When writing a book proposal, an essential document to prepare is a comparative title analysis. This is a report which identifies the current bestselling books like yours. If there is nothing comparable to your book in the marketplace of ideas, then there may be a reason for… [Read More]



