eReading devices are one of the most polarizing topics among bibliophiles – but whether you’re glued to your Kindle or loyal to print-and-paper, being able to easily read ebooks on your computer is a revolutionizing experience. Why on a desktop? If you’ve got an eReader, you might not see the point in having a eReader program on your home computer. But consider: Being able to click on links and access websites through the document without the limits of your device If you forgot your eReader before a business trip, you’ll always have some reading material at hand Accessing DRM-free materials without compromising the integrity of DRM-locked device If you aren’t the eReader-type, give reading on a screen a try – and if you need convincing, think about: Having access to thousands of free classic and educational books through Bartleby, Project Gutenberg, and the Open Education Resource Commons. Take advantage of content that’s not available anywhere else. Take Stephen King’s essay Guns – it has all of its proceeds going to the Brady Campaign to Prevent Gun Violence, and is only available digitally. Pay less for reading – Join an eBook lending library, don’t pay for the hardcover version of the latest new release pulp thriller, or consider that Apple is rolling out e-textbooks at $14.99 or less. Giving away eBooks for free is a tried-and-true eReader marketing tactic – take advantage by snagging titles while they’re being given away! Don’t leave these files strewn about your computer willy-nilly, though –…
If you are a voracious reader — even if you will never give up the pleasure of paper — you may be considering an eReader device. But wait! You don’t need to commit just yet. You can try before you buy. “After 5 years, eBooks is a multi-billion dollar category for us and growing fast — up approximately 70% last year,” said Amazon founder Jeff Bezos. “In… [Read More]
eReading devices are one of the most polarizing topics among bibliophiles – but whether you’re glued to your Kindle or loyal to print-and-paper, being able to easily read ebooks on your computer is a revolutionizing experience. Why on a desktop? If you’ve got an eReader, you might not see the point in having a eReader program on your home computer. But consider: Being able to… [Read More]
If you are working towards publication and own an eReader, chances are there’s a copy of APE: Author Publisher Entrepreneur sitting on your Nook. It’s a manifesto on the art of self-promotion and marketing books aimed at the self-published author, but it’s making waves for wordsmiths of all publication inclination. Its author, Guy Kawasaki, wrote most of this bestselling eBook from a 5-by-5 closet of… [Read More]
Last week here, I spelled out the reasons why a comparative title analysis is so important to a book proposal. Today, the “how to” complete your research on the competition in the marketplace of ideas will be presented. This step-by-step process involves research, reading, and a critical market assessment. 1. Identify the genre, even the sub-genre, of books you will be searching for in your… [Read More]
On 01/16/2013, Google updated their Analytics Interface. The updates changed some navigation interfaces, added new functionality, and made certain areas easier to access. The Swenson Book Development Google Analytics for Author blogs written before this update have been updated to reflect these changes. If anything has been noticeably altered in the blogs, it will be clearly marked to reflect the update. Luckily, many of the… [Read More]



