Does an author really need to blog? Not necessarily. If you are writing fiction or a children’s storybook, probably not. If you’re writing nonfiction or memoir, probably so. To answer the question, you must ask yourself whether you can reach the audience who will buy your book with a blog. Children rarely make consumer choices about books, but their parents do. Tina L. Peterson wrote a middle-grade novel, Oscar and the Amazing Gravity Repellent. She has a Ph.D. in mass media and communications and is an activist for media literacy. In Media Parentis is where she blogs about smartphones and sleep deprivation, Superbowl Advertising Bingo, and why we need diverse children’s literature. If you have a way to speak to those who buy books like yours, then a blog may be a tool to pull customers to your writing. If you are writing for wildlife naturalists who spend the majority of their time in the field in remote locations like Linda J. Spielman, then you likely don’t need to blog because your customers aren’t likely to be searching online for A Field Guide to Tracking Mammals in the Northeast. But if your book is about a nonfiction subject on which people use search engines to seek out new information, then blogging can be an important instrument in your author’s bag toolkit. Blogging serves two purposes. One, it helps search engines keep your site at the top of the list of hits when someone types in your keywords. Every time you post…

“Caught Between Worlds is a fantastic story set in Iraq in 1980 about a kidnapping—except instead of a kid, it’s his father who is taken hostage when war breaks out with Iran. Tom O’Hara’s father is taken by armed militants shortly after they move to Baghdad. Grieving the loss of his mother a year ago, Tom relies on his memories of her, an anthropology professor, and their mutual interest in Alexander the Great who appears to Tom as a guide. With the help of his new friend Mikhail and a dog named Ursa, Tom rescues his father and learns the power of friendship which transcends religious or cultural differences. A page-turner with a terrific plot twist.” – Jill Swenson Therese has been a voracious reader since early childhood. Heaven, as she saw it, was discovering the Carnegie Library in walking distance of her Springfield, Illinois, home. Her father’s sisters and her mother were readers and tale-tellers. Her two grandfathers were instrumental in forming her core value that everyone can hold their own beliefs and still get along, a central theme of her writing. Therese’s connection to the Arab culture came from her Iraqi husband, whom she met in college, and his family. As soon as they met, she started reading everything she could on Iraq. When she opened a conversation with him based on her reading, he often said: “Really? How do you know that?” He spent his youth dreaming of America. She dove into Iraqi culture and cooking as if…

Six or seven years ago my advice to aspiring authors of nonfiction books was to build an audience platform by blogging. An example of how critical blogging could be to securing a publishing contract can be found in the case of Ann Marie Ackermann, author of Death of an Assassin: The True Story of the German Murderer Who Died Defending Robert E. Lee. After an initial assessment of her manuscript, I had recommended she start a historical true-crime blog, and she did. In fact, the editor of the ideal book series at Kent State University Press became a fan of her blog and invited her to submit a book proposal. Her book won a 2018 IPPY in the True Crime category, closed a 180-year-old cold case, and has also been translated into German where it received critical acclaim and was recognized for its scholarly contribution to the history of forensics. Today, blogging may or may not be something an author decides to invest time and energy in. If your authority as an author is based on your subject-area expertise, it remains an important goal to have a visible presence on the internet establishing your credibility. Whether blogging is the best means to achieve that goal depends on you and your project. It may be more important to be listed as an expert source available to journalists and appear as a credible source in news publications covering your subject area. HARO (Help A Reporter Out) may be a better fit to…