Friendship Bread reviewed by Angel Lawrence
by,
June 6, 2011

My friend Robin gave me a starter bag to make Amish Friendship Bread; sweet bread that tastes like a moist cake. For the first five days I opened the gallon sized bag to release the air and then seal it and smash the contents in the bag. On the sixth day, I added a cup each of flour, sugar and milk. Then I sealed the… [Read More]

Summertime is for reading good books
by,
June 5, 2011

We begin the season of soaking up the sun and relaxing with a good book. Here at Swenson Book Development, LLC, I am not the only one who is reading books worth sharing with other readers. Over the coming weeks look here for guest bloggers who will review what they’re reading. There are a half dozen books I find myself reading simultaneously. I look forward… [Read More]

Publishers “higher standards” excludes authors at BEA
by,
May 31, 2011

“Attendance at BookExpo America last week, including BlogWorld, was 23,067. Excluding BlogWorld, whose participants were not included in last year’s attendance figures, attendance was 21,664, down just 255, or 1.2%, from 21,919 in 2010. BEA emphasized that this year’s slightly lower number reflected higher standards: the show “strategically vetted more attendee groups to improve the quality of those participating in BEA.” One resulting major change:… [Read More]

Launching Martian Summer
by,
May 1, 2011

Leave it to a creative director from one of the world’s biggest internet marketing companies to creatively call into question many of the old assumptions about book publishing. With his wacky sense of humor, Andrew Kessler opened a Book Store on Hudson Street in New York City to launch his new book, Martian Summer (Pegasus). It’s not a Books Store; it’s a Book Store. Just… [Read More]

Q & A How Local Politics Threaten the Global Economy
by,
April 29, 2011

Fresh from the press, my new copy of Risk Rules: How Local Politics Threaten the Local Economy arrived and it is really a study of unintended consequences. Authors Marvin Zonis, Dan Lefkovitz, Sam Wilkin and Joseph Yackley offer a new way to understand the global political economy. Here are seven questions posed about the current state of affairs and the author’s answers. 1) Obviously, there’s… [Read More]

The Power of the Past
by,
April 20, 2011

The past never goes anywhere. It is with us always. In the culture of the “now” we risk losing out on the transformative power of recollecting that which has passed away. Reflecting upon personal gains and losses through the lenses of accumulated experience and knowledge guides one towards a more meaningful life. Ignoring the past is folly. Know where you’ve been to get where you’re… [Read More]

Robot Arms and Space Cowboys
by,
April 18, 2011

If you want to watch a rising star with a bestselling book, look to Andrew Kessler and Martian Summer. He’s part gonzo journalist, i.e. Mary Roach with gonads, and part wacky hip ad-man, i. e. his real life gig as Creative Director, HUGE. The social media buzz isn’t shameless self-promotion; it’s comedy central. Yup, the book trailers are only a piece to this sweet marketing mix… [Read More]

Publishing is a whole new ball game
by,
April 8, 2011

HarperCollins now offers prospective authors AUTHONOMY. This is more than a self-publishing venture. It’s a cash cow based on wannabe authors’ vanity; not on selling books. They get writers to register at their exclusive site and gain feedback from other writers in a community of commentators and critics. Posting their writing on this corporate site is also a breeding ground for new ideas beyond agents’… [Read More]