More than 1.7 billion people are active on Facebook. Fifty-three percent of them are female. The average Facebook user in the U.S. was 40.5 years old. These statistics help explain why it is one of the most popular social media platforms used by authors to engage with readers. But what happens when Facebook explodes with news about political scandals, natural disasters, celebrity deaths, or sports? Cutting through the noise with a status update about your new book isn’t easy. And sometimes you need to recognize it isn’t the time to even try. Knowing when it’s the wrong time is as important as knowing when is the right time to use Facebook for building your audience platform. Having a strategy for your social media efforts as an author will get you a greater return on your investment of time and energy. When is the best time to post a status update on Facebook? It’s helpful to know 50% of the U.S. population is in the Eastern Time Zone. Eastern and Central time zones combined represent almost 80% of the U.S. population. It might surprise you, but you will find most people online during business hours, 9 am – 7 pm ET. The best time to post is Saturday and Sunday at the noon hour. You will get 32% higher engagement than any other time online, according to 16 studies. Thursday and Friday afternoons are the next best time with 18% higher engagement. And Friday afternoons post funny or upbeat content for…
When you first sign in to Facebook, your newsfeed automatically defaults to Top Stories – but how do these items get ranked? What makes your aunt’s status update rank higher than your soccer coach’s new car photos? And more importantly, how can you find yourself consistently ranked in the top stories? First off, take a deep breath, because you can’t control everything – if one… [Read More]
Filed Under: Edgerank, Engagement, Facebook, Liking, relationships
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You’ve been told that as an author you can’t afford to ignore Facebook with its 3 million followers. So you created a Page and worked hard to gain those “Likes” with compelling content. You stopped complaining that you had to do double duty with both a personal profile and an Author Page to maintain. You even accepted the changes with the new timeline without much… [Read More]
It’s easy to ignore those update pop-up windows on your computer, especially for web browser updates – after all, you can still get online. Why fix what ain’t broke?
The 29th Austin Jewish Book Fair was held October 28 through November 1 at the Dell Jewish Community Campus. It was a pleasure to sit with my “sistahs” again at the fair (Sisterhood members of Congregation Agudas Achim), but the contrast between last year and this was noticeable. Last year the fair opened with the book lover’s luncheon, and this year it closed with it,… [Read More]
Parvaneh Bahar will talk about her father, her life, and her passion for freedom and human rights in Iran this Thursday, Nov. 8, at 6:30 pm in the Community Foundation Theater at Cinemapolis on Green Street in Ithaca, NY. On Saturday, November 10, Buffalo Street Books will host the author of The Poet’s Daughter: Malek o’Shoara Bahar of Iran and the Immortal Song of Freedom… [Read More]