When thinking about your local bookstore, what comes to mind? Is it a familiar friendly face greeting you as you walk in? Is it a sense of comfort and calm? There is a simple magic to independent bookstores, and they’re a refuge for many in the neighborhoods they serve, playing an important role in benefitting the community. Local independent bookstores are vital pillars in the community. Writer’s Digest states that unlike big chain stores, “Independent bookstores directly serve the community and the individual. Their contributions are invaluable… Independent bookstores support core values of community, creativity, convening, civility, and contact.” They provide a place to connect with like-minded individuals and to feel recognized in a world where we often feel like just another face in the crowd, a safe haven of comfort in our ever more fast-paced world. Booksellers at indie bookstores focus on personalized service for each individual and fostering longstanding relationships with people in the community. The Reader’s Loft, an independent bookstore in Green Bay, Wisconsin, has a mission statement that says, “Our goal at the Reader’s Loft is to create an atmosphere where people can come together to browse the shelves in search of something not yet known, to meet in our gathering space to discuss the latest book club pick, to hear poetry performed by our area’s fellowship of poets, or to meet a favorite author. We invite you to get lost in the stacks, to connect, and to grow.” Thomas A. Lyons Fine Books in Neenah,…
College students these days are incredibly well versed in the post-grad talk. I can’t count on my hands how many times I’ve received the “good luck with that” look after I tell people I’m an English literature major with a studio art minor. And, I must admit, for good reason. It’s hardly a secret that it’s a tough time to find employment. There are expectations… [Read More]
Saving history one story at a time, Military Writers Society of America is a national organization dedicated to helping veterans, their families, and historians inscribe the complexities of military life and encourage writing to heal. Membership is open to anyone interested in books about military issues and the experiences of men and women in uniform. Membership benefits include monthly dispatches, listings and reviews of your… [Read More]
Yesterday was a rough day for those whose online presence is the lifeblood of their business. Authors, included. Early on Friday, August 2nd, a datacenter in Provo, Utah, experienced an outage. Millions of sites came crashing down. Including this one. Perhaps yours, too. Endurance International Group, the parent company of the largest webhosting firms BlueHost, GatorHost, HostMonsters, JustHost, and 50 others, experienced a cascading crash… [Read More]
If you are not J.K. Rowling, or perhaps especially if you are J.K., you need to recognize the power of name recognition and work on building the value of your brand as an author online. The merits of your writing only take you so far in today’s publishing environment. How will readers find your writing if they don’t already know you? Before you’re finished with… [Read More]
Why do you need two email addresses? You’ve already got a personal email account with your internet service provider, or your webhosting company, or from Yahoo, AmericaOnLine, or Windows Live Mail. (previously known as Windows Outlook, previously known as Hotmail). Managing another email account sounds like twice the trouble. Relax. Your primary personal email account will remain the address where your personal mail should be delivered. Have… [Read More]



