More than 1.7 billion people are active on Facebook. Fifty-three percent of them are female. The average Facebook user in the U.S. was 40.5 years old. These statistics help explain why it is one of the most popular social media platforms used by authors to engage with readers. But what happens when Facebook explodes with news about political scandals, natural disasters, celebrity deaths, or sports? Cutting through the noise with a status update about your new book isn’t easy. And sometimes you need to recognize it isn’t the time to even try. Knowing when it’s the wrong time is as important as knowing when is the right time to use Facebook for building your audience platform. Having a strategy for your social media efforts as an author will get you a greater return on your investment of time and energy. When is the best time to post a status update on Facebook? It’s helpful to know 50% of the U.S. population is in the Eastern Time Zone. Eastern and Central time zones combined represent almost 80% of the U.S. population. It might surprise you, but you will find most people online during business hours, 9 am – 7 pm ET. The best time to post is Saturday and Sunday at the noon hour. You will get 32% higher engagement than any other time online, according to 16 studies. Thursday and Friday afternoons are the next best time with 18% higher engagement. And Friday afternoons post funny or upbeat content for…

Last week here I shared a dirty little secret. Authors get the blues. Depression strikes when you least expect it: upon the successful publication of your book. I did not intend to discourage writers from pursuing the path to publication, though it may have had that effect on those who hadn’t realized how much hard work and personal sacrifice might be involved. Today I’d like to share the upside of writing and publishing your work. Hopefully, this will offer encouragement to those who take the journey. It’s as much about the adventures along the way as it is the final destination. So what WILL you gain from all your hard work? First, writing itself has its own rewards. Whether you decide to publish or not, you can enjoy the tremendous benefits from putting your words to paper. Since the mid-1980s, studies have provided evidence of the value of expressive writing as a way to bring about healing – measurable changes in physical and mental health. It can also positively affect people’s sleep habits, work efficiency, and social relations. Dr. James Pennebaker at the University of Texas-Austin pioneered research on the effects of expressive writing and Joshua Smyth, Ph.D., of Syracuse University has also been at the forefront with studies that suggest writing can boost immune functioning in patients with illnesses such as AIDS, asthma, and arthritis.  The “writing to heal” movement has served adult victims of domestic violence, child abuse, and PTSD, and has been recognized as therapeutic by the…

What should be in your digital toolkit for the business of being an author? Google Suite for your email. Do you wonder why your emails don’t get a reply? It may be they were never delivered. If your account is with AOL, Hotmail, or Yahoo, there is a strong likelihood if you send someone you don’t already have a connection with they will never receive it. And while it is neat to have an email address tied to your website domain, if your webhosting company is one of the bigger ones, it’s likely they also host spammers and scammers which means your address may be blacklisted without you knowing it. In this era when email security is the order of the day, the account of your recipient may filter your email straight to the spam folder. Even with a free Gmail account there is a good chance it won’t be delivered. For professional and business email, I recommend the Google Suite which is $5/month. WordPress for your website and blog. I strongly recommend WordPress.org because it is open source code, can be installed easily with one click on most webhosting platforms, and works best for blogging if you want your work to get found. It is not to be confused with WordPress.com, a site that gives you free webhosting, but you’re renting and don’t own your real estate on the internet and they can place their ads on your site. WordPress is used by professional website designers for its versatility…