Through the years, I’ve had a lot of experience using Canva to create flyers, signs, social media materials, bookmarks, and even playlist covers—almost entirely with a free Canva account with no subscription. Sure, there are more options available with a paid subscription, but even with a free account, Canva is still a valuable tool with a ton of resources and design templates. It’s amazing what you can create without spending anything. This year, in helping with the publicity for Jill Swenson’s memoir releasing in June, The Land of Everlasting Sky, I took on a new challenge of learning how to use Canva to create a book trailer. Making video content is not something I have done before, let alone creating a trailer from scratch. But after reading and watching several tutorials online, I found Canva makes the process fairly accessible. In the end, I’m happy with what I was able to create on a free Canva account with no previous video-making experience. And I’d like to share some of the insight and advice I picked up from this process so that maybe you, too, can create your own book trailer with Canva. The Script The first step in making a book trailer is to come up with a script. Basically, the script should be a short book description of no more than five sentences. To do this, I pulled lines and inspiration from the existing cover blurb and marketing materials for The Land of Everlasting Sky but then edited it…
If you want to watch a rising star with a bestselling book, look to Andrew Kessler and Martian Summer. He’s part gonzo journalist, i.e. Mary Roach with gonads, and part wacky hip ad-man, i. e. his real life gig as Creative Director, HUGE. The social media buzz isn’t shameless self-promotion; it’s comedy central. Yup, the book trailers are only a piece to this sweet marketing mix… [Read More]
Filed Under: Andrew Kessler, book trailer, heroes, humans, Mars, Martian Summer, Mary Roach, NASA scientists, Regolith, sol, space, time shifting
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Art Spiegelman wrote the only comic book ever to have won a Pulitzer Prize. Maus: A Survivor’s Tale is a memoir of his father, Vladek, a Polish Jew and Holocaust survivor. In Spiegelman’s comic book, Jews are depicted as mice, while Nazis are depicted as cats. In an obvious nod to Spiegelman’s artistic genius, this animation video by Evgeny Morozov uses mice to represent citizens… [Read More]
Filed Under: Art Speigelman, Cyber Activism, Cyber Terrorism, Digital, digital captives, Digital Immigrants, Digital Native, digital renegades, Evgeny Morozv, global politics, internet, Internet in Society, Jill Swenson, RSA, RSA animate, Social Energizer, Social Media, Social Media networks, technology, technology influences civil engagement
In light of the recent Mid-East upheavals, I came across this video that I consider a new perspective, and wanted to share it with you. The assumption has been that The Internet helps promote democracy. That’s what the Buzz Leaders tell us. You’ve probably heard the stories of bloggers and Twitter users helping to protest against evil dictators or unfair governments. In an effort to… [Read More]
Filed Under: cartoon, Cyber Activism, Cyber Terrorism, cyber-utopianism, Digital, digital captives, Digital Immigrants, Digital Native, digital renegades, Evgeny Morozv, global politics, internet, Internet in Society, new perspective Mid-East turmoil, RSA, RSA animate, Social Energizer, Social Media, Social Media networks, technology, technology influences civil engagement, video
HarperCollins now offers prospective authors AUTHONOMY. This is more than a self-publishing venture. It’s a cash cow based on wannabe authors’ vanity; not on selling books. They get writers to register at their exclusive site and gain feedback from other writers in a community of commentators and critics. Posting their writing on this corporate site is also a breeding ground for new ideas beyond agents’… [Read More]
Pick Hall 213. No nameplate on the wooden door along the dark concrete hallway. I knocked. And waited. I could hear low level conversation going on behind the door and the rustling of papers. I knocked again. I could hear footsteps approach the door. “Can I help you?” asked the head of a graduate student peering out the door opened only a crack. “I’m looking… [Read More]