Every writer hopes to captivate an audience. But who are you writing to? When you write a letter, you address your reader directly. When you write a speech, you anticipate a particular group of listeners. If you write a news article, you have a strong sense of who the readers will be, and your writing reflects your grasp of how best to address their subscribers. Even on Facebook, Twitter, or Instagram you are conscious of who sees what you write. We adjust what words we use and how we use them depending on our intended audience. When you write a book to be published, it is critical to identify your readers early on. Knowing who you are addressing will help you as a writer. I often work with authors who have finished a first full draft of a manuscript which requires translation from a story that satisfies one reader (the writer) to one that serves many readers. But if the author doesn’t know who the readers for their work might be, then are they writing to be read, or still working through the story in their own head? Back in the day when teaching radio journalism involved reel-to-reel tapes and a grease pencil to edit, I advised reporters to visualize the listener as someone specific. We’ve all heard the sing-song-y recitations of local radio news reporters. Students worked hard going out into the field, taping interviews and natural sounds, and writing their news scripts. But when they delivered a story…
Leslie Daniels is a great writer whose background as a literary agent serves her well in her craft. Romance, baseball, a dog, small town upstate culture, crime, memoir/creative nonfiction, writing and authors and agents: women’s fiction has a fresh new voice. Daniels mixes it all up so there’s something for everyone. Plus humor, sardonic and ironic. Walking away from a marriage because you don’t know… [Read More]
For many writers, getting a book contract from a trade publisher is further away than Mars. I tell it like it is. With my broken right wrist, it feels far beyond the stars for my manuscript in the drawer. I’ll be lucky to knock out this quick post and publish it here today. If you want to watch a rising star with a bestselling book… [Read More]
So you want to get your book published, but your chances of securing a contract with a big publisher continue to diminish and they bleed financially. Amazon undercuts the publishers’ price; making it increasingly difficult to recover production costs. Borders files for bankruptcy this week while the small and independent bookstores of Main Street continue to close up shop. J.E. Fishman of Chadds Ford, Pennsylvania,… [Read More]
Authors are expected to have their own blogs today. Not just after the book comes out, but before. Publishers look at the visitor statistics to your blog as the potential market for your book. So before you send in that brilliant book proposal, build a platform for your publication. If you have never done any blogging before, the place to start is with reading and… [Read More]
News that AOL is buying the Huffington Post for $315 million is an indication that internet content actually matters. With 25 million users monthly, The Huffington Post is the brainchild of Arianna Huffington. She pulled readers to the Post with her branded content. It’s a new model for news and publishing. This business buyout follows the successful appointment of Tina Brown, former editor of Vanity Fair and the New Yorker,… [Read More]



