How to prepare for a successful reading Once your book is published, expect to schedule events where you read an excerpt of your work out loud to an audience. Reader engagement sells books and one of the tried and true methods for authors are public readings. How can you best prepare for a successful reading? If you have been to enough author readings you know what doesn’t work. The author who does not make any eye contact with the audience but puts their reading glasses on and focuses on the paper in front of his face. The author who adopts the sing-songy voice of a liturgical reader. The author who doesn’t know when to stop and puts the entire audience to sleep. If an audience turns out to hear you, don’t disappoint. Here is a list of 10 steps you can take to best prepare for your reading. Remember it’s an oral performance. Rehearse, rehearse, rehearse. Time the reading so you know how long it is. Longer than 10 minutes and you begin to lose your audience. Slow down your reading. Be kind to your listeners. Enunciate. Make the right selection for a public reading. Some passages simply aren’t appropriate. Dialogue doesn’t work well if there is nothing more than ping-ponging of he said/she said. Reading the end of the book might be a spoiler. The selection shouldn’t raise questions in the mind of the audience you don’t answer. Find an excerpt that stands alone. Edit the excerpt to make…
In my quest for notable small bookstores in New York and the world over, I must mention the near and dear WORD in Greenpoint, Brooklyn. This neighborhood hot spot – referenced frequently in Shelf Awareness – is a little bookstore with a big heart for its north Brooklyn community. With a vast array of literary events like book groups and readings, plus current Staff Picks… [Read More]
So you’ve searched Google and Go.Daddy to determine that your author name is available as a domain name. Great. But before you buy a domain name and begin building the foundation for your electronic home, open a Google account and set up an administrative email address through Gmail, using your author name. This is the name you will use consistently across all communication formats—print and… [Read More]
The case of Leo Frank—the Cornell-educated, Jewish supervisor of the Atlanta Pencil Factory who was convicted for the murder of 13-year-old Mary Phagan in 1913 and lynched for the same in 1915—has been with me much as of late. In the last three weeks, I have reviewed Steve Oney’s And the Dead Shall Rise: The Murder of Mary Phagan and the Lynching of Leo Frank… [Read More]
Our blog’s “Gone Local” series aims to explore who and what the Ithaca area’s literary community has to offer. Be it bookstores, publishers, or local authors, each contributes invaluably to the bookish zeitgeist. Recently, Swenson Book Development contacted Larson Publications (of Burdett, NY) to get an independent publisher’s views on the literary business, the craft, and the community. Larson Publications started in 1982 as a… [Read More]
Creating Your Author Platform: Your Name is Your Brand Authors’ names are their brands, and satisfied readers exercise brand loyalty. They shop for titles by author name, and when they come across a real find, they recommend it to friends. Those friends do the same, and the chain continues. But a book is more than a cover or jacket. It is the embodiment of a… [Read More]



