Are you on the start of your journey to publication? Authors’ names are their brands, and satisfied readers exercise brand loyalty. They shop for titles by author name, and when they come across a real find, they recommend it to friends. Those friends do the same, and the chain continues. But a book is more than a cover or jacket. It is the embodiment of a human voice to which the reader seeks connection. Thus, loyal readers attend book signings, subscribe to newsletters, and use Facebook, Twitter, LinkedIn, and other social media platforms to make contact with favorite authors. The deeper the social connection between reader and author, the more likely the reader will act as the author’s sales agent. There is nothing better than word-of-mouth advertising for a book. Cultivating an audience for your writing is something you are expected to bring to the table when you have a manuscript for them to consider for publication. In creating your author platform and establishing your name as your brand, you want to be consistent and constant. If your name is Amy Anderson, your professional contact email will be amy@amyanderson.com; your gmail will be amyanderson@gmail.com; your website will be www.amyanderson.com. Your Twitter account will be – drumroll please – @AmyAnderson. Do not use the title of your book. Do not use any catchy taglines or slogans. Use your name. But first check that your name is available. Since Amy Anderson is a common name, you may need to use a legal…

Writing Memoir: Author, Narrator, Protagonist Memoir has become nearly as popular a genre as fiction. It’s the stuff of which movies are made. Almost everyone I meet thinks they have a story worth telling.  And today nearly everyone thinks they can publish their memoir. Brooke Warner, publisher of She Writes Press, recently suggested in The Huffington Post the pursuit of publication is a birthright. Finding a traditional publisher, however, is not. If you write a poem it does not make you a poet. This is not to suggest the only value found in writing poetry is in getting paid for it. The same is true for memoir. There are many reasons to write. Publishing is only one of them. A memoir intended to be sold as a book requires a writer collapse three roles into one: author, narrator, and protagonist. As an author, you write for an audience, for your readers. It means going public. Your personal life goes under review and readers judge you. Writing your story and publishing your story are two very different things. You need to write first before you can publish. But writing your story for the public may involve rewriting when you consider the ramifications of your words on those you write about and the effect it has on readers. As the narrator of the story, you write from your first-person point-of-view. The readers, however, judge a narrator on a variety of qualities, including how reliable you are.  The narrator’s style and voice may…

Elaine Mansfield is the author of Leaning Into Love: A Spiritual Journey Through Grief (Larson, 2014). Gold Medal Winner of the Independent Publisher Book Award 2015, her memoir captures your heart—from the extraordinary closeness of Elaine’s marriage to how she and Vic transformed their struggle with cancer and despair into a conscious relationship with mortality. After Vic’s death, Elaine leaned into her ongoing love as grief led her through overwhelming emotional and spiritual depths on a journey beyond their time together into her new life. Working closely with Elaine Mansfield during the past several years I observed her as a writer who pulled others to her words using social media. When I review her social media metrics over two years it tells a powerful story about how a book found its audience. More than a year after her book’s release, Elaine’s blogs continue to be routinely shared several hundred times on Facebook, Twitter, and LinkedIn. She has more than 1,000 Friends on Facebook, 4,000 followers on Twitter, and 500+ on LinkedIn. And she has engaged with most of them in conversations about the topic of death. When I hear from aspiring authors they have no interest or intention in building an audience platform online I want to introduce them to Elaine and let them hear her story of finding readers. Jill: You have a following and community of readers with whom you engage on Facebook, Twitter, LinkedIn and Google + that is the envy of many aspiring authors. I know…