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Social Media
Social Media Diet: No more junk, just nutrition
by, Jill Swenson
March 3, 2012

Since my last blog post on Tuesday, I’ve had very limited access to the internet due to travel. The illusion of free wi-fi in public places is, well, illusory. In Wisconsin this past week, my search for internet access brought me back into the libraries of my youth. New buildings and outstanding collections have replaced what stood bolted down in the 1970s section of my… [Read More]

Filed Under: Amy E. Anderson, Books in a Box, Little Free Library, Lutie Stearns, Madison, Neenah, public circulation of books, Stuart Stotts, Wisconsin
No Comments
Why all the interest in Pinterest?
by, Danielle Sherwood
February 17, 2012

What’s the buzz about? It’s just another social network and another way to waste time on the Internet, right? Not quite. A few weeks ago, GalleyCat shared a post on how writers can use Pinterest. Then they followed up last week by collecting several fun reader-themed boards, proving the speed of the network’s growth as publishers like Vintage Scholastic and Chronicle Books hop on board and… [Read More]

Filed Under: blogger, brand recognition and loyalty, company pinboards, innovation and creativity, interview, Mitch Joel, pinboards, pinning, Pinterest, Regency writer, sharing visual content, Social Media networks, Twitter, writing tools
No Comments
How-To Use Social Media Workshop for Authors
by, Jill Swenson
January 28, 2012

 Are you an author who wants to learn how to use social media tools? Are you looking for some time-saving tricks and tools to help you write and promote your book? Are you overwhelmed and don’t know where to start… or even which questions to ask? This is a 90 minute workshop for authors and writers who want to learn how to: Use track changes… [Read More]

Filed Under: Author tools and resources, Blog, Facebook, How-to, Social Media, Twitter, Website
2 Comments
Why authors use social media
by, Jill Swenson
January 21, 2012

Too often I hear writers say they don’t see the point of social media, while others say they will use it after they’ve written their book. It’s a common refrain: writers just want to write. Many writers shy away from social media because they think it is nothing more than hype and sales. These are the same people who use Google search engines, rely on online… [Read More]

Filed Under: audience appeal, blog to book, blogging, Facebook, Google Alerts, Klout, LinkedIn, research, secret to successful book sales, social media metrics, social media presence, Twitter, Writers Tools, writing
2 Comments
Workshop: Social Media Strategies for Authors
by, Jill Swenson
January 17, 2012

Literary agents agree. Editors at Big Six publishing houses agree. Bestselling authors agree. If you want to publish a book, you need to use social media. But what is social media? How can YOU use it to sell your book-in-progress?  Why have a blog, Facebook, Twitter, and LinkedIn? How will you write your book if you are always online? And who really cares about social… [Read More]

Filed Under: Authors, Buffalo Street Books, Literary Agents, Publishers, Social Media
1 Comment
Social Media for Authors: What is a blogroll?
by, Jill Swenson
January 14, 2012

In WordPress, the Blogroll is a widget that appears in a side column on your blog page. How does a blogroll work? It provides a list of links to blogs (or other websites) you think your readers might be interested in. A blogroll is your personal endorsement of websites – the places you recommend someone visit for related content. To add a blogroll to your… [Read More]

Filed Under: audience building, blogosphere, blogroll, Blogs, connectivity, Golden Rule, letters, links, network, sidebar, themes, virtual endorsement, widgets
1 Comment
Social Media for Authors: Baby Step 7
by, Jill Swenson
January 7, 2012

Are you ready to pick a WordPress theme for your new website and blog? If you’ve been following our Saturday social media for authors blog series and completed the first six “baby steps”, you already have a domain name, webhost, and content management system ready to go. Hopefully you’ve found time over the holidays to do a bit of window shopping and figured out how… [Read More]

Filed Under: 2012 workshop, Atahualpa, Buffalo Street Books, choosing themes, Coraline, Delicate, free WordPress themes, Graphene, Magazine Theme, Matisse, Platform, plugins, Social Media Strategies for Authors, Twenty Eleven theme, website design, widgets, WordPress.org
4 Comments
Social Media for Authors: Baby Step Six
by, Jill Swenson
December 31, 2011

Ready to begin blogging in 2012? Have you completed Steps 1-5? If so, it’s time to install WordPress.org, following the instructions provided by your webhosting service provider. If BlueHost.com is your provider, it is a simple, one-click installation. Word Press’ video tutorials offer a quick and efficient way to set up a basic design and utilize important features by familiarizing you, the new user, with dashboard commands… [Read More]

Filed Under: Author Website, choosing themes, how to install a WordPress theme, installing WordPress.org, platform building, tutorials and guides, using WordPress
No Comments
Social Media for Authors: Baby Step 5
by, Jill Swenson
December 24, 2011

Design and Content Development for Your Author Website Before you get lost in the design details of a WordPress website, it’s important for authors to keep in mind the type of site they want to build. For most of our clients, we recommend a site that says “successful, professional author.” But beyond this general aesthetic, what will your site actually look like? What will it… [Read More]

Filed Under: authors DIY, Creative Commons, Design, Strategic Marketing, WordPress
No Comments
Social Media for Authors: Baby Step 4
by, Jill Swenson
December 17, 2011

Keeping Up With the Joneses in the Design and Development of Your New Website and Blog Over the last three Saturdays, we have outlined preliminary steps for building an author website and blog. Today we talk about design. But before picking out tiles and swatches for your new electronic home, look at your neighbors’ houses. Do some window shopping. Compare yourself to the Joneses by… [Read More]

Filed Under: Author Website, Keeping Up with the Joneses, WordPress
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