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Author: Jill Swenson
Three legs to the publishing ladder
by, Jill Swenson
September 3, 2013

You’ve finished writing your manuscript and you’re ready to publish. Or at least you thought you were. Think again. Do you have a proposal and a platform? There’s no book without a manuscript. It’s a necessary, but not a sufficient condition for publishing today. No matter how good the manuscript, it’s only one of three legs on which to step up to publication. In fact,… [Read More]

Filed Under: audience, book manuscript, Platform, print runs, publication
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Pathways to Publishing
by, Jill Swenson
August 27, 2013
The convention floor at Book Expo America - photo by Ashley Grill

The business of publishing continues to evolve and new finance models have emerged offering authors more than the option to self-publish or go the traditional route. Between the five big commercial trade presses – Penguin Random House, Hatchette Book Group, Harper Collins, Macmillan, and Simon & Schuster – and self-publishing with Blurb, or Smashwords, there are new routes for writers to consider in their pursuit… [Read More]

Filed Under: Crowdsourcing, ebooks, IndieGoGo, Kickstarter, Non-profit publishers, Print-on-demand, Publishing Cooperatives, subsidy
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Facebook for Authors: The How and Why of Groups
by, Jill Swenson
August 24, 2013

Managing what is private and what is public on Facebook is a matter of concern to an author. To use your personal profile on Facebook rather than an Author Page, you will need to change your privacy settings to public. Don’t fret. You can still keep those things private that you don’t care to share with the entire world, by using the privacy setting on… [Read More]

Filed Under: Facebook Groups, Personal Profile, Privacy Settings
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Facebook for Authors: Personal Profile or Page?
by, Jill Swenson
August 20, 2013
Information for the Swenson Book Development Writer's Workshop

You need to consider using Facebook if your target audience uses Facebook. There are 1.11 billion users of Facebook, so there is a good chance some of your readers are there. It is a great tool if you are just beginning to build an audience platform; which should start a year before you submit a book proposal and two years before the publication date. Don’t wait… [Read More]

Filed Under: Author Page, Facebook, friends, likes, Personal Profile, Subscribers
2 Comments
Reading Works-In-Progress at Buffalo Street Books
by, Jill Swenson
August 17, 2013
Jenna Goodman provides editorial services for Swenson Book Development, LLC

Buffalo Street Bookmarks ‘Works in Progress” series on August 4, 2013 brought our some surprising voices, poetry, and prose. Jenna Goodman provides a brief review of those who addressed a crowd almost two weeks ago. New writer and photo-shopper Robin Botie read from the first chapter of her work In the Wake of Marika. Robin’s daughter Marika died at age 20 from complications after battling, and beating, leukemia. Robin’s honest… [Read More]

Filed Under: Beth Evans, Buffalo Street Books, Casey Martinson, Eternal Girl, Jill Swenson, Kakaygeesick, Kate Klein, Keith Gilmore, Robin Botie, William Blake
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Military Writers Society of America: 2013 Conference September 26-29 in Dayton
by, Jill Swenson
August 6, 2013

Saving history one story at a time, Military Writers Society of America is a national organization dedicated to helping veterans, their families, and historians inscribe the complexities of military life and encourage writing to heal. Membership is open to anyone interested in books about military issues and the experiences of men and women in uniform. Membership benefits include monthly dispatches, listings and reviews of your… [Read More]

Filed Under: Carol Tyler, Cathryn Prince, Death in the Baltic, Dwight Zimmerman, Jack Woodville London, Leila Levinson, Military Writers Society of America, Roxana Robinson
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When technology fails you…breathe
by, Jill Swenson
August 3, 2013

Yesterday was a rough day for those whose online presence is the lifeblood of their business. Authors, included. Early on Friday, August 2nd, a datacenter in Provo, Utah, experienced an outage. Millions of sites came crashing down. Including this one. Perhaps yours, too. Endurance International Group, the parent company of the largest webhosting firms BlueHost, GatorHost, HostMonsters, JustHost, and 50 others, experienced a cascading crash… [Read More]

Filed Under: Bluehost, Endurance International Group, GatorHost, Webhosting
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Building your author brand: checklist
by, Jill Swenson
July 30, 2013
Information for the Swenson Book Development Writer's Workshop

If you are not J.K. Rowling, or perhaps especially if you are J.K., you need to recognize the power of name recognition and work on building the value of your brand as an author online. The merits of your writing only take you so far in today’s publishing environment. How will readers find your writing if they don’t already know you? Before you’re finished with… [Read More]

Filed Under: Brand, checklist, J.K. Rowling, Robert Galbraith
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Do I really need two email addresses? Yes, here’s why you need 3
by, Jill Swenson
July 27, 2013
gmail nesting hiding emails - icon by Shokunin

Why do you need two email addresses? You’ve already got a personal email account with your internet service provider, or your webhosting company, or from Yahoo, AmericaOnLine, or Windows Live Mail. (previously known as Windows Outlook, previously known as Hotmail). Managing another email account sounds like twice the trouble. Relax. Your primary personal email account will remain the address where your personal mail should be delivered. Have… [Read More]

Filed Under: administrative, email, Gmail, Google, personal email, professional author email
2 Comments
Using Facebook as an Author: Social Media Strategy Part II
by, Jill Swenson
July 23, 2013

Facebook is important to your marketing strategy, but don’t use Facebook to sell books. Facebook is an online site that extends your social networks beyond face-to-face interaction. Despite the IPO (initial public offering) of Facebook and many attempts to monetize the site, most users ignore commercial advertising on the site. Don’t think of Facebook as a megaphone to try to sell your books or you’ll… [Read More]

Filed Under: engagement with readers, Facebook, marketing strategy
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