Twitter for Authors: Social Media Strategies
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March 24, 2012

Happy 6th Birthday to Twitter. The social media platform based on messages of 140 characters is growing up and it’s time to take it seriously, authors. As a recovering academic who studied communications history, I’ve spent decades observing how new communication technologies come and go. Remember 8-track tapes? Beta-video? Reel-to-reel and cassette tapes? Anyone remember the TV show “Car 54 Where Are You?”? Twitter is… [Read More]

Why all the interest in Pinterest?
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February 17, 2012

What’s the buzz about? It’s just another social network and another way to waste time on the Internet, right? Not quite. A few weeks ago, GalleyCat shared a post on how writers can use Pinterest. Then they followed up last week by collecting several fun reader-themed boards, proving the speed of the network’s growth as publishers like Vintage Scholastic and Chronicle Books hop on board and… [Read More]

How-To Use Social Media Workshop for Authors
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January 28, 2012

 Are you an author who wants to learn how to use social media tools? Are you looking for some time-saving tricks and tools to help you write and promote your book? Are you overwhelmed and don’t know where to start… or even which questions to ask? This is a 90 minute workshop for authors and writers who want to learn how to: Use track changes… [Read More]

Why authors use social media
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January 21, 2012

Too often I hear writers say they don’t see the point of social media, while others say they will use it after they’ve written their book. It’s a common refrain: writers just want to write. Many writers shy away from social media because they think it is nothing more than hype and sales. These are the same people who use Google search engines, rely on online… [Read More]

Good witch or bad witch? Automation and the 24/7 live stream of social media channels
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November 3, 2011

It’s tough to keep track of activity on the Twitterverse sometimes. This is how Twitter, or social media in general, draws you in and sucks away your time. The drawback of live streaming, immediately accessible social and media platforms is just that: it’s 24 hours, it’s always on. Inevitably, logging off Twitter means checking out from social media and missing out on conversation points, interesting… [Read More]

Content is King: the value of “new” social media for writers
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September 10, 2011

If you have been following our social media series and keeping abreast of the free advice Swenson Book Development LLC has to offer, please take note: this post trumps its predecessors. Search engine optimization, metadata, plugins, widgets, and pretty blogs all can improve web traffic and generate sales conversions. Nothing, however, is as important as the content on your website. Presentation and formatting makes a… [Read More]

6 WordPress Tools Worth Installing
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September 3, 2011

If you’ve read my last post on the difference between plugins and widgets and why every author platform should take advantage of these user-friendly tools, you will be happy to read this follow-up guide. I present to you, savvy WordPress user, plugins and widgets for a successful author platform. These are just a few of the basic plugins and widgets we recommend (and use ourselves)… [Read More]