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book marketing
How Studying Comp Titles Can Help You Develop a Marketing Plan
by, Jill Swenson
November 21, 2017

Where should your book be reviewed? What literary journals and magazines should you submit excerpts or adaptations to? Which bookstore events will be worth your while? Are there podcasts or radio interviews you should book to promote your new release? These and other questions you may have when you begin to put together a marketing strategy are not easy to answer. Studying your comp titles… [Read More]

Filed Under: author events, book marketing, comp titles, reviews
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Blurbs and asking for endorsements
by, Jill Swenson
January 12, 2016

It is the author’s responsibility to seek endorsements for their books and publishers expect you to get them. Blurbs – often only a few words or phrase of praise from a high profile author, celebrity, or expert  –  appear on a book’s cover or dust jacket flaps. Blurbs are also used in query letters to agents, on tip sheets to booksellers, in marketing materials and… [Read More]

Filed Under: blurbs, book marketing, Charlie Rose, Ellen DeGeneres, Endorsements, Malcolm Gladwell, Oprah, Terry Gross
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