Every writer hopes to captivate an audience. But who are you writing to? When you write a letter, you address your reader directly. When you write a speech, you anticipate a particular group of listeners. If you write a news article, you have a strong sense of who the readers will be, and your writing reflects your grasp of how best to address their subscribers. Even on Facebook, Twitter, or Instagram you are conscious of who sees what you write. We adjust what words we use and how we use them depending on our intended audience. When you write a book to be published, it is critical to identify your readers early on. Knowing who you are addressing will help you as a writer. I often work with authors who have finished a first full draft of a manuscript which requires translation from a story that satisfies one reader (the writer) to one that serves many readers. But if the author doesn’t know who the readers for their work might be, then are they writing to be read, or still working through the story in their own head? Back in the day when teaching radio journalism involved reel-to-reel tapes and a grease pencil to edit, I advised reporters to visualize the listener as someone specific. We’ve all heard the sing-song-y recitations of local radio news reporters. Students worked hard going out into the field, taping interviews and natural sounds, and writing their news scripts. But when they delivered a story…
Memoir is not fiction, yet some of the literary conventions used in the genre of memoir are the same as those used in novels. Plot, dialogue, and character are three shared devices. Fiction and memoir share a structural emphasis on narrative arc. In fiction, this is called a plot line. After setting the scene and introducing the characters through some dialogue and action, there is… [Read More]
Sitting down to start one’s memoir is a daunting task. Remember memoir is a slice of life, not your entire biography. But where to begin? It’s not always obvious where to start. So finding a way to slip into your story might be easier if you find a side entrance. These memoir prompts are intended to stir up your memories and get you to set… [Read More]
What does a book development editor do? Professionally assess your manuscript or book concept for its publishing potential Offer critical feedback and editorial guidance Serve as writing coach as the author completes a manuscript Collaborate in the development of a winning book proposal Position and package the book concept to specific publishers Research what publishers are looking for in the current market Conduct market research… [Read More]
It is both an honor and a privilege to be the featured Business of the Month at Alternatives Federal Credit Union. Alternatives (AFCU) is a regional Community Development Financial Institution. This isn’t your ordinary credit union. Member-owned, locally controlled and self-supporting, AFCU works to meet the financial needs of the members of the community. They believe that by controlling the flow of funds within a small… [Read More]
Have Unimportant Messages Enter Your Inbox Already Read There are some emails that we want to be alerted to, but don’t need associated with the urgency of an unread message. To have messages like package tracking updates or weekly newsletters enter your inbox unbolded, create a ‘Mark as Read’ filter with relevant keywords or emails. Automatically Attach a Label to Incoming Messages If you’ve already… [Read More]



