Elaine Mansfield is the author of Leaning Into Love: A Spiritual Journey Through Grief (Larson, 2014). Gold Medal Winner of the Independent Publisher Book Award 2015, her memoir captures your heart—from the extraordinary closeness of Elaine’s marriage to how she and Vic transformed their struggle with cancer and despair into a conscious relationship with mortality. After Vic’s death, Elaine leaned into her ongoing love as grief led her through overwhelming emotional and spiritual depths on a journey beyond their time together into her new life. Working closely with Elaine Mansfield during the past several years I observed her as a writer who pulled others to her words using social media. When I review her social media metrics over two years it tells a powerful story about how a book found its audience. More than a year after her book’s release, Elaine’s blogs continue to be routinely shared several hundred times on Facebook, Twitter, and LinkedIn. She has more than 1,000 Friends on Facebook, 4,000 followers on Twitter, and 500+ on LinkedIn. And she has engaged with most of them in conversations about the topic of death. When I hear from aspiring authors they have no interest or intention in building an audience platform online I want to introduce them to Elaine and let them hear her story of finding readers. Jill: You have a following and community of readers with whom you engage on Facebook, Twitter, LinkedIn and Google + that is the envy of many aspiring authors. I know…
Your Facebook timeline is about to look different for spring 2013 – changes to profile pages are happening now, so don’t be surprised if next time you log in you see something a little different! The updated timeline layout banishes separate boxes for friends, maps, photos and applications and replaces them with text tabs. The entire look is more minimalist and shifts ‘activity’ to one… [Read More]
Filed Under: Facebook, Facebook apps, Privacy Settings
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Since Lance Armstrong’s confession of blood doping and use of other performance-enhancing substances, the publishing industry finds itself tripping over the distinction between fiction and non-fiction. In January a lawsuit filed by two California men claims Armstrong’s two books, It’s Not About the Bike (2000) and Every Second Counts (2003) were categorically dishonest: marketed as non-fiction when they were fiction. Jonah Lehrer published How We… [Read More]
Filed Under: Ben Greenman, James Frey, Jonah Lerner, Lance Armstrong, New York Review of Books, New Yorker, True Lies
Some professional writers have a Facebook Page. Others use Twitter or Tumblr. Many non-fiction authors have a profile on LinkedIn. But every author needs a website under their own domain name. “Why, oh why, must I also build a website and blog, too?” I often get this question from clients who seek publication of their book manuscripts. Here’s why. You don’t own your own real… [Read More]
You’ve heard about the mechanic who never has time to change the oil, bang out the dings, clean out the pop cans or repair the ripped upholstery in her own car? I’m behind the dashboard seven days a week. I drive at high speeds and over rough terrain on the electronic byways of the internet. I keep clients’ motors running smooth and fix them when… [Read More]
Filed Under: Blog, Cadillac, Car Talk, maintenance, makeover, oil changes, redesign, social media metrics, updates, Website
Memoir is not fiction, yet some of the literary conventions used in the genre of memoir are the same as those used in novels. Plot, dialogue, and character are three shared devices. Fiction and memoir share a structural emphasis on narrative arc. In fiction, this is called a plot line. After setting the scene and introducing the characters through some dialogue and action, there is… [Read More]