Although the majority of the traffic to your site will come through social media engagement, an author can’t ignore getting found through Google and other search engines. Search Engine Optimization, or SEO, refers to practices used to get a higher rank in search engines – in plain English, it’s the difference between being on the 1st or 7th page of Google results. But, you might ask, if I’m getting most of my readers through Twitter, Facebook, and direct contacts, why do I have to worry about getting found through search engines? SEO will help you keep focused on your keywords. Keeping your blogs within the scope of your essential phrases will ensure you don’t lose sight of your message. SEO will let new readers discover you. A single blog can be a source of major traffic to your site if it’s a high-ranking hit of an often-searched phrase on Google. SEO will ensure you are the #1 result when people search for your name. If you have a common name – or if there is someone else online with your name with a web presence – SEO is not optional. Googling someone is now as commonplace as shaking hands. If you don’t have search engines in mind when designing your site and making content, you won’t be the top result for your name. SEO will draw traffic to your site. Although Marketing Strategies are more than a numbers game, having lots of visitors to your site is always a good…
Writing is primarily a solitary activity. But, as Stephen King wrote in On Writing, “Write with the door closed, rewrite with the door open”. At some point you will share your work with someone for editing – and that’s where the art of writing gets technologically tricky. Microsoft Word has a well-documented compatibility issue between versions of the software; Google Docs doesn’t have an easy… [Read More]
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Horst Woit, a young boy, snatched his uncle’s jack knife from the kitchen table as he and his mother walked out the door of their home. They trudged through the snow and freezing weather toward the Baltic harbor where they boarded a ship named the Wilhelm Gustloff to flee from Nazi Germany while Stalin’s soldiers advanced on the Eastern Front in January 1945. When Alexander… [Read More]
“Though I do not believe that a plant will spring up where no seed has been, I have great faith in a seed… Convince me that you have a seed there, and I am prepared to expect wonder,” Henry David Thoreau. Heirloom pink poppy seeds sprouted this week indoors. I am prepared to expect blossoms this July. Much depends on what happens between now and… [Read More]
If you’re an author with a book concept to pitch for publication, know thy market. This means understanding the marketplace and keeping up with the news in the publishing business. If you are serious about getting published and getting paid in today’s publishing environment, it’s a good idea to keep up with current events in the book world. I mean much more than reading the… [Read More]
Memoir is a genre of non-fiction written in the first person about a slice of life. There are subgenres of memoir and literary narrative non-fiction with which a writer should know and see where their own writing fits. These subgenres are rather fluid and change across time with readers’ interests and current trends. Celebrity, athletic, political or public figure Travel Spiritual Food Grief Farmsteading Mommy… [Read More]