Whether you are an aspiring author or on your sixth or seventh book, professional development comes with the territory. The business of being an author can be overwhelming for many people who don’t have the background. How can you best prepare for today’s marketplace? I’ve worked with writers on their craft for decades and these are the secrets to the success of their writing and publishing efforts. Read. I mean read a lot. Obsessively. Read deeply in your genre. Read broadly beyond your comfort zone. Read for craft. Read for fun. Patronize your local public library. Volunteer. Get to know your reference librarian. Attend events and participate in programs there. Shop at your local brick and mortar bookstore. Befriend the bookseller and encourage others to frequent the store. Give books as gifts. Attend author events and buy a copy for the author to sign. Join a book club. Reading titles you might not otherwise is good practice. You refine your sense of what you like and learn what other readers like, or don’t, and why. Take a class or writing workshop. Continuing professional development is always encouraged. No matter how many books you’ve got under your belt, you continue to grow your writing talents. Join a writer’s group. Meeting with other writers who commit to improve their work has many benefits. Not the least of which is the support and accountability you provide to one another. Read your work-in-progress or poetry to an audience. Or tell your story at a…

Book reviews can be enormously helpful to an author. Those who decide what new titles to order for a bookstore or the library often consult reviews first. Readers, too, may be persuaded to pick up a book based on what they read in a review. And we’ve all heard the urban legend that you need to have 50 or some magic number of reviews on Amazon to trigger the algorithm in favor of your title. But not all book reviews are the same. There is an enormous difference between a customer satisfaction report on Amazon and a starred review from Kirkus. Below, I’ll return to reviews from your readers, but to begin, let’s focus on book reviews. A book review is a form of literary criticism, although criticism varies between description (summary review) and analysis of content, style, or literary merits. Editorial independence is key and your book will not be reviewed by someone with whom you have any personal connection. Book reviews are typically published 30 days before release to 90 days after publication. That means your Advance Review Copy (ARC) needs to be in the hands of the reviewer two to three months prior to your book’s launch. Publishers Weekly, Shelf Awareness, and Kirkus Reviews offer independent, unbiased, critical reviews of notable books being published weeks before they’re released. Their primary audience includes booksellers and industry professionals. Reviews are also published in Library Journal, a trade publication for librarians, and School Library Journal, targeted to media specialists and…

As gift-giving season draws closer, publishers look to retailers to stock up for the holidays, but this season, one of the largest retailers, Amazon, decided to drastically cut book orders to publishers. The cuts are due to space issues in Amazon’s warehouses as they make room for “bigger-ticket items for Black Friday and Cyber Monday,” Publisher’s Weekly suggests. This choice to cut orders has a significant impact on publishers, resulting in lower sales during a season when publishers count on high buy-ins. Amazon’s decision is especially hurtful to indie publishers who rely heavily or completely on Amazon for sales. The decision “will affect publishers’ bottom lines for months to come,” Independent Book Publishers Association (IBPA) states. Despite the fact that Amazon began as an online bookstore in 1994, its ever-increasing dominance and power creates a dependency that ultimately hurts the book industry. Amazon has no devotion or concern for the book industry, and its decision to cut book orders demonstrates just how important it is for book lovers to avoid Amazon for book purchases. The head of one company suggested moving more sales to retailers like Walmart and Barnes & Noble, but the best thing book buyers can do to support the industry is to make purchases from local independent bookstores. Purchasing from indie bookstores supports jobs, authors, and the local economy in a way that large retailers like Amazon simply cannot. Despite its convenience, Amazon is ultimately a harm to the book industry. This season, support your local community…