The business of publishing continues to evolve and new finance models have emerged in recent years. There is a lot of new middle ground between self-publishing – Amazon, Smashwords, Lulu – and the traditional route of finding an agent who sells your work to one of the big commercial trade presses – Penguin Random House, Hatchette Book Group, Harper Collins, Macmillan, and Simon & Schuster. Small and independent presses can’t offer authors large advances or extravagant marketing campaigns, but they do offer many advantages over self-publishing including distribution. Most self-published authors recognize the difficulty of getting their books into retail stores and libraries because they lack access to the distribution systems used by publishers. Finding a good fit with a small publisher who champions your manuscript can be an ideal scenario for authors. Academic presses shouldn’t be overlooked. It might surprise you to discover which university presses today publish commercial nonfiction, memoir, even fiction. Some presses, if they endorse your manuscript editorially, may negotiate with an author for a subsidy to proceed with publication. When an author invests in the initial production costs, it is possible to negotiate a higher copyright royalty rate in lieu of an advance. Subsidy publication is an avenue to explore if the author has the financial resources or can find a benefactor to provide a subsidy for the production expenses of publication. Subsidy publication is a “dirty little secret” in the publishing business. Many traditional publishers don’t want it well known that such business arrangements can…
There is more than one path to publishing today. Whether your plan is to seek a traditional publisher or self-publish, you need a book proposal. Consider it a business feasibility plan. Before you invest your time and intellectual energy to a book project, first determine whether there is market demand for your new product. Figuring out how you will harness that market demand and fulfill… [Read More]
Good writers read good writing. While you are writing your work-in-progress, keep reading great books. Here’s our recommendations for a super summer reading list. Non-Fiction Behind the Beautiful Forevers by Katherine Boo Cooked: A Natural History of Transformation by Michael Pollan Death in the Baltic: WWII Sinking of the Wilhelm Gustloff by Cathryn Prince Dirty Wars by Jeremy Scahill Good Prose: The Art of Non-Fiction… [Read More]
Tracy Kidder and Richard Todd have co-authored Good Prose: The Art of Non-Fiction and opened a window into writing and editing, writer and editor. Author of Strength in What Remains, Mountains Beyond Mountains: The Quest of Dr. Paul Farmer, A Man Who Would Cure the World, Tracy Kidder won the Pulitzer Prize for his 1981 non-fiction narrative, The Soul of a New Machine. Kidder established… [Read More]
Many authors simply dismiss Twitter. They imagine Brooklynites and Los Angelinos strolling city streets while on their smartphones punching tiny keyboards. If the demographics of your book’s readers don’t match those who use Twitter, why bother? No one seems interested in tweeting what they ate for lunch, where they went shopping, or the funny thing their kid said. How can you say anything meaningful or… [Read More]
You may think you left citations behind when you finished writing college papers, but if you are writing non-fiction these little footprints of authority are more important than ever. In school, your references to others’ work is a matter of intellectual honesty and under Fair Use of the Copyright Act, attribution of the source is sufficient. When you are writing a book that will be… [Read More]



