Every writer hopes to captivate an audience. But who are you writing to? When you write a letter, you address your reader directly. When you write a speech, you anticipate a particular group of listeners. If you write a news article, you have a strong sense of who the readers will be, and your writing reflects your grasp of how best to address their subscribers. Even on Facebook, Twitter, or Instagram you are conscious of who sees what you write. We adjust what words we use and how we use them depending on our intended audience. When you write a book to be published, it is critical to identify your readers early on. Knowing who you are addressing will help you as a writer. I often work with authors who have finished a first full draft of a manuscript which requires translation from a story that satisfies one reader (the writer) to one that serves many readers. But if the author doesn’t know who the readers for their work might be, then are they writing to be read, or still working through the story in their own head? Back in the day when teaching radio journalism involved reel-to-reel tapes and a grease pencil to edit, I advised reporters to visualize the listener as someone specific. We’ve all heard the sing-song-y recitations of local radio news reporters. Students worked hard going out into the field, taping interviews and natural sounds, and writing their news scripts. But when they delivered a story…
Growing up in a home with books explains, in part, my love of books. My father has always had a library. That Bob Swenson read Ariel and Will Durant’s 11 volumes of The Story of Civilization and William Shirer’s The Rise and Fall of the Third Reich, meant I surreptitiously read them too, in junior high. Cold War novels, international espionage thrillers, an occasional mystery, Michener,… [Read More]
Filed Under: Bob Swenson, Father's Day, library
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There is more than one path to publishing today. Whether your plan is to seek a traditional publisher or self-publish, you need a book proposal. Consider it a business feasibility plan. Before you invest your time and intellectual energy to a book project, first determine whether there is market demand for your new product. Figuring out how you will harness that market demand and fulfill… [Read More]
Good writers read good writing. While you are writing your work-in-progress, keep reading great books. Here’s our recommendations for a super summer reading list. Non-Fiction Behind the Beautiful Forevers by Katherine Boo Cooked: A Natural History of Transformation by Michael Pollan Death in the Baltic: WWII Sinking of the Wilhelm Gustloff by Cathryn Prince Dirty Wars by Jeremy Scahill Good Prose: The Art of Non-Fiction… [Read More]
Tracy Kidder and Richard Todd have co-authored Good Prose: The Art of Non-Fiction and opened a window into writing and editing, writer and editor. Author of Strength in What Remains, Mountains Beyond Mountains: The Quest of Dr. Paul Farmer, A Man Who Would Cure the World, Tracy Kidder won the Pulitzer Prize for his 1981 non-fiction narrative, The Soul of a New Machine. Kidder established… [Read More]
Many authors simply dismiss Twitter. They imagine Brooklynites and Los Angelinos strolling city streets while on their smartphones punching tiny keyboards. If the demographics of your book’s readers don’t match those who use Twitter, why bother? No one seems interested in tweeting what they ate for lunch, where they went shopping, or the funny thing their kid said. How can you say anything meaningful or… [Read More]