More than 1.7 billion people are active on Facebook. Fifty-three percent of them are female. The average Facebook user in the U.S. was 40.5 years old. These statistics help explain why it is one of the most popular social media platforms used by authors to engage with readers. But what happens when Facebook explodes with news about political scandals, natural disasters, celebrity deaths, or sports? Cutting through the noise with a status update about your new book isn’t easy. And sometimes you need to recognize it isn’t the time to even try. Knowing when it’s the wrong time is as important as knowing when is the right time to use Facebook for building your audience platform. Having a strategy for your social media efforts as an author will get you a greater return on your investment of time and energy. When is the best time to post a status update on Facebook? It’s helpful to know 50% of the U.S. population is in the Eastern Time Zone. Eastern and Central time zones combined represent almost 80% of the U.S. population. It might surprise you, but you will find most people online during business hours, 9 am – 7 pm ET. The best time to post is Saturday and Sunday at the noon hour. You will get 32% higher engagement than any other time online, according to 16 studies. Thursday and Friday afternoons are the next best time with 18% higher engagement. And Friday afternoons post funny or upbeat content for…
Facebook is a social media tool that many authors find helpful for connecting with their readers. Having a strategy and an understanding of how Facebook can work for an author is important to seeing any return on your investment of time. Who should use Facebook? You need to consider using Facebook if your target audience uses Facebook. There are 1.11 billion users of Facebook, so… [Read More]
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Ithaca, New York is more than just “Gorges.” Luminosity recently released a study deeming Ithaca the smartest city in America based on cognitive training exercises. A thriving, progressive college town, Ithaca is certainly a center for learning and growth. But what else makes it such a hotspot for brain power? Ithaca boasts a community of writers, readers, and researchers; one that makes our small city… [Read More]
Kindness becomes weakness as boys become men in a place where violence is the solution to every problem. In Shawn Goodman’s new novel, 15-year-old James finds himself in an upstate detention center after his brother recruited him into drug trafficking. It’s a coming of age story set in a second chances plot. More Fight Club than Catcher in the Rye, Kindness for Weakness captures the… [Read More]
Jacqueline Livingston lived as an artist and died on the summer solstice, June 21, 2013, at home in Ithaca, NY, where she lived with her husband of 30 years, Leo Brissette. Born in August 1943, Jacqueline Louise Barrrett, grew up in Chandler, Arizona, where her father worked on the Air Force base as chief of the Fire Dept. He died when she was 12 years… [Read More]
Although the majority of the traffic to your site will come through social media engagement, an author can’t ignore getting found through Google and other search engines. Search Engine Optimization, or SEO, refers to practices used to get a higher rank in search engines – in plain English, it’s the difference between being on the 1st or 7th page of Google results. But, you might… [Read More]