Every writer hopes to captivate an audience. But who are you writing to? When you write a letter, you address your reader directly. When you write a speech, you anticipate a particular group of listeners. If you write a news article, you have a strong sense of who the readers will be, and your writing reflects your grasp of how best to address their subscribers. Even on Facebook, Twitter, or Instagram you are conscious of who sees what you write. We adjust what words we use and how we use them depending on our intended audience. When you write a book to be published, it is critical to identify your readers early on. Knowing who you are addressing will help you as a writer. I often work with authors who have finished a first full draft of a manuscript which requires translation from a story that satisfies one reader (the writer) to one that serves many readers. But if the author doesn’t know who the readers for their work might be, then are they writing to be read, or still working through the story in their own head? Back in the day when teaching radio journalism involved reel-to-reel tapes and a grease pencil to edit, I advised reporters to visualize the listener as someone specific. We’ve all heard the sing-song-y recitations of local radio news reporters. Students worked hard going out into the field, taping interviews and natural sounds, and writing their news scripts. But when they delivered a story…
I’ve been reading since I was three years old and I can’t remember a time when diversity wasn’t an issue in children’s literature. Week after week, I’d peruse the Scholastic book orders searching for brown faces. Other than Michael Jackson biographies or the occasional Dynamite magazine cover featuring Kim Fields or the cast of The Cosby Show, the pickings were slim. It didn’t keep me from being a voracious reader but… [Read More]
Filed Under: children's literature, control the story, Diversity, ethnicity, race, sexual orientation
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Should I write or should I read a book? When I am short on time it’s easy to read a few pages on the bus, in the waiting room, or even in the bath. The number of pages accumulate quickly even though I only have time to read books in short bursts on most days. This is also true for writing. I grab every opportunity… [Read More]
Six weeks of sabbatical from blogging this summer passed quickly. Too quickly. Sweetly slipped through my fingers. Like melting ice cubes. Rippling waves against ancient cliffs on Lake Superior’s shores. Finding the time and space and inspiration to write and do research without worrying about what anybody else thinks. Need I say more? The website redesign gave me the perfect excuse to pause and reflect… [Read More]
Dear Readers, This week and next is a blog sabbatical. It is August and the best of summer is spent by editors everywhere reading and writing and relaxing. We’ll be back before the end of summer with a new and improved look to our website.
In the modern publishing world, there are many new challenges authors face in promoting their books, but there are also many new avenues to aid in digital marketing of forthcoming releases. NetGalley provides a resource for authors and publishers to accumulate quality reviews from relevant readers, an essential pre-publishing marketing step. Strong early praise from a notable reviewer can draw in significantly more readers once… [Read More]