Whether you are preparing to launch your new book, still writing the manuscript, or marketing your book a year after its release, you can’t ignore the importance of your author platform for your success as an author. Today you need to demonstrate to a publisher you have built a big enough platform to sell a sufficient number of books before they’ll offer you a contract. And if you pursue self-publishing, it is even more important. How else will readers find your book? An author platform isn’t measured by the number of followers on Facebook or Twitter or Instagram, but on the size and scope of readers who know you already and are interested in what you have to say. Taking stock of your efforts to attract readers will help you determine where to put your efforts into growing your customer base. Building your author platform requires a consistent, focused effort to make incremental improvements in extending your reach through expanding your social networks. Whether you use an Excel or Google spreadsheet, or a whiteboard on your wall, create a grid for assessing your current author platform. Channels: Make a list of all the ways you communicate with (potential) readers and places where you can be reached by someone who is trying to connect with you Mailing address Email address Agent’s contact information Publisher’s contact information Publicist’s contact information Website Blog Newsletter Amazon profile Goodreads profile LinkedIn profile Facebook Page and/or personal profile Twitter profile Instagram profile Pinterest profile Previous publications…
To be an author is a status many work hard to attain. Most of that work is invisible to the reader’s eye. Much of it doesn’t involve creative writing. The roles and responsibilities of an author go far beyond producing a wonderful manuscript. Writer is one role and the manuscript is one important responsibility. There are other roles besides writer and many more responsibilities. The role… [Read More]
Filed Under: Contact Relations Management, LessAnnoyingCRM, Literary Management, MailChimp, Promotions, Publicity
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Sharon Yntema, bookkeeper and author, shared her good experience with a small publisher in a recent blog and here she shares her story and good advice for the business of being an author. In 1981, I received my first author royalty check. Up until that point, my tax returns had been totally straightforward: one W2 was all I had to deal with, and so I… [Read More]
Filed Under: 1099 MISC, business expenses, deductions, IRS, royalty checks, Schedule C, Self-Employment Tax, taxes
Myth #1: “Fair Use under the US Copyright Law covers this.” It does not. “Fair Use” pertains to educational use only; not for profit. Publishing, however, has a commercial intent and therefore authors are not excused from seeking copyright permission for work that is not original. This includes photographs, poems, song lyrics, artwork, or an excerpt from another book or publication. Myth #2: “It must… [Read More]
This summer Samantha Kolb completed an internship with Swenson Book Development LLC. Here she shares some of what she learned in the last 10 weeks. As an English major, I have learned to endure perplexed looks when family and friends ask what my major is. I have also learned to gracefully answer no to the follow-up question; “Oh, are you going to be an English… [Read More]
The business of publishing continues to evolve and new finance models have emerged in recent years. There is a lot of new middle ground between self-publishing – Amazon, Smashwords, Lulu – and the traditional route of finding an agent who sells your work to one of the big commercial trade presses – Penguin Random House, Hatchette Book Group, Harper Collins, Macmillan, and Simon & Schuster…. [Read More]