More than 1.7 billion people are active on Facebook. Fifty-three percent of them are female. The average Facebook user in the U.S. was 40.5 years old. These statistics help explain why it is one of the most popular social media platforms used by authors to engage with readers. But what happens when Facebook explodes with news about political scandals, natural disasters, celebrity deaths, or sports? Cutting through the noise with a status update about your new book isn’t easy. And sometimes you need to recognize it isn’t the time to even try. Knowing when it’s the wrong time is as important as knowing when is the right time to use Facebook for building your audience platform. Having a strategy for your social media efforts as an author will get you a greater return on your investment of time and energy. When is the best time to post a status update on Facebook? It’s helpful to know 50% of the U.S. population is in the Eastern Time Zone. Eastern and Central time zones combined represent almost 80% of the U.S. population. It might surprise you, but you will find most people online during business hours, 9 am – 7 pm ET. The best time to post is Saturday and Sunday at the noon hour. You will get 32% higher engagement than any other time online, according to 16 studies. Thursday and Friday afternoons are the next best time with 18% higher engagement. And Friday afternoons post funny or upbeat content for…
This week Rowman & Littlefield releases Compassionate Critical Thinking: How Mindfulness, Creativity, Empathy and Socratic Questioning Can Transform Teaching by Ira Rabois. In his new book, Ira demonstrates how to use mindfulness with instructional effectiveness to increase student participation and decrease classroom stress, and it turns the act of teaching into a transformational practice. Many books teach mindfulness, but few provide a model for teaching… [Read More]
Julia Cameron advocates “morning pages.” Three pages of longhand, stream of consciousness writing, done first thing in the morning. Every morning. The Artist’s Way. Natalie Goldberg recommends writing daily for at least twenty minutes. Free the writer within. Keep your hand moving, lose control, and don’t think. Writing Down the Bones. Stephen King prescribes the writing routine of butt-in-chair habitually. Set writing goals and write… [Read More]
Many aspiring authors think they can’t afford to hire an editor. If your plan is to publish, then the truth is you can’t afford NOT to hire one. Anyone can call themselves an “editor,” yet not all editors are the same. There is no test or certification process. Be choosy when you hire one. Instead of looking for the cheapest rate, look for editors with… [Read More]
Do we need quotation marks? Who needs punctuation? Times are a-changing. One of the signs punctuation marks are in flux is the air quotations people make with their fingers when using words ironically. In print, we’ve seen the rise of single quotation marks around sarcastic words or phrases, even though the standard rule for single quotation marks are for use inside double quotation marks to… [Read More]
Q&A with Mauro Marinelli Samantha Kolb Mauro Marinelli is an artist, photographer, author, contractor, and one-time novitiate based in New York. Kehrer Verlag publishes his second book of art photography, Under Old Stars: Wanderings in Italian Hill Towns in the fall, and an exhibition with prints from the book will open on September 22 at the American Italian Cultural Center in New Orleans. I had… [Read More]



