Getting Found Online as an Author You can’t afford to ignore the importance of search engine optimization (SEO) if you are a professional writer. The title of your book can affect whether readers find it using search engines. Putting Your Passion into Print was the name for the first edition of the excellent guidebook written by Arielle Eckstut and David Henry Sterry. It is now sold as The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully! Today SEO means the difference between showing up on the first or the seventh page of Google search engine hits. A single blog post can be a source of major traffic to your site if it is a high-ranking hit of a frequently searched phrase. For example, Elaine Mansfield recently had Ann Marie Ackermann write a guest blog post which featured Nurse Nightingale’s pet owl. Last week a professional risk company picked it up in their news round-up of favorite posts related to Nurses and in one day there were 7,000 views of the essay. An unlikely alliance of one author with a grief memoir published more than six months ago and another with a true crime history coming out next year. Elaine writes about the subject of caregiving and Ann Marie also writes on the subject of ornithology and they find common ground in the idea of Nature as a healing force. Good for Elaine Mansfield’s website traffic and pulling new readers to her work.…
Are you on the start of your journey to publication? Authors’ names are their brands, and satisfied readers exercise brand loyalty. They shop for titles by author name, and when they come across a real find, they recommend it to friends. Those friends do the same, and the chain continues. But a book is more than a cover or jacket. It is the embodiment of… [Read More]
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Looking for something to read or gift this holiday season? Here are my book recommendations for the best of 2017. None of these titles are written by my clients. Each one of these books is something I’ve enjoyed as a reader during the last year and give you my best word-of-mouth recommendation. I read four or five books a month for pleasure and these are… [Read More]
Guest blog by Carolyn Porter, author of Marcel’s Letters: A Font and the Search for One Man’s Fate (Skyhorse, 2017). In the five months “Marcel’s Letters” has lived in the world, I have been honored to join ten book clubs, and I look forward to the half-dozen more who have arranged events for the coming months. The visits have been delightful. If I sound surprised,… [Read More]
Where should your book be reviewed? What literary journals and magazines should you submit excerpts or adaptations to? Which bookstore events will be worth your while? Are there podcasts or radio interviews you should book to promote your new release? These and other questions you may have when you begin to put together a marketing strategy are not easy to answer. Studying your comp titles… [Read More]
On December 1, Tumblehome Learning will release of Larry Scheckel’s new book, I Always Wondered About That: 101 Questions about Science and Other Stuff. Entertaining and educational, this book applies science to phenomena that are part of our everyday lives with questions and answers that appeal both to science nerds and those who struggled through high school chemistry class. Hypothetical, irreverent, and quirky questions—the kind… [Read More]