Yesterday was a rough day for those whose online presence is the lifeblood of their business. Authors, included. Early on Friday, August 2nd, a datacenter in Provo, Utah, experienced an outage. Millions of sites came crashing down. Including this one. Perhaps yours, too. Endurance International Group, the parent company of the largest webhosting firms BlueHost, GatorHost, HostMonsters, JustHost, and 50 others, experienced a cascading crash of its servers stranding small businesses for the day. In a statement from COO Ron LaSalvia, the incident is still under full review and they have already put into place processes to prevent this from happening again. “I sincerely apologize for any outages and negative impact you may have experienced… We are committed to providing you with the high-quality, reliable service that you’ve come to expect and deserve. We value our relationship and the role we play in helping your business succeed.” COO Ron LaSilvia posted his weak apology and empty promise on a quickly assembled centralized site for all of their brand to provide an ongoing stream of information about this incident. The site proved necessary when even the webhosting corporate sites went down. Meanwhile, in yesterday’s morning business news, EIG announced its partnership with Google to make the matter of making a small business website as simple and fast as having a cup of coffee. EIG acquired WordPress Designs, a software company that sells website developer tools based on the WordPress platform, and Magento, an ecommerce platform. WordPress is widely used by small…
Are you on the start of your journey to publication? Authors’ names are their brands, and satisfied readers exercise brand loyalty. They shop for titles by author name, and when they come across a real find, they recommend it to friends. Those friends do the same, and the chain continues. But a book is more than a cover or jacket. It is the embodiment of… [Read More]
Filed Under: Audience platform, author name, best practices, domain registration, Webhosting
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Looking for something to read or gift this holiday season? Here are my book recommendations for the best of 2017. None of these titles are written by my clients. Each one of these books is something I’ve enjoyed as a reader during the last year and give you my best word-of-mouth recommendation. I read four or five books a month for pleasure and these are… [Read More]
Guest blog by Carolyn Porter, author of Marcel’s Letters: A Font and the Search for One Man’s Fate (Skyhorse, 2017). In the five months “Marcel’s Letters” has lived in the world, I have been honored to join ten book clubs, and I look forward to the half-dozen more who have arranged events for the coming months. The visits have been delightful. If I sound surprised,… [Read More]
Where should your book be reviewed? What literary journals and magazines should you submit excerpts or adaptations to? Which bookstore events will be worth your while? Are there podcasts or radio interviews you should book to promote your new release? These and other questions you may have when you begin to put together a marketing strategy are not easy to answer. Studying your comp titles… [Read More]
On December 1, Tumblehome Learning will release of Larry Scheckel’s new book, I Always Wondered About That: 101 Questions about Science and Other Stuff. Entertaining and educational, this book applies science to phenomena that are part of our everyday lives with questions and answers that appeal both to science nerds and those who struggled through high school chemistry class. Hypothetical, irreverent, and quirky questions—the kind… [Read More]