As gift-giving season draws closer, publishers look to retailers to stock up for the holidays, but this season, one of the largest retailers, Amazon, decided to drastically cut book orders to publishers. The cuts are due to space issues in Amazon’s warehouses as they make room for “bigger-ticket items for Black Friday and Cyber Monday,” Publisher’s Weekly suggests. This choice to cut orders has a significant impact on publishers, resulting in lower sales during a season when publishers count on high buy-ins. Amazon’s decision is especially hurtful to indie publishers who rely heavily or completely on Amazon for sales. The decision “will affect publishers’ bottom lines for months to come,” Independent Book Publishers Association (IBPA) states. Despite the fact that Amazon began as an online bookstore in 1994, its ever-increasing dominance and power creates a dependency that ultimately hurts the book industry. Amazon has no devotion or concern for the book industry, and its decision to cut book orders demonstrates just how important it is for book lovers to avoid Amazon for book purchases. The head of one company suggested moving more sales to retailers like Walmart and Barnes & Noble, but the best thing book buyers can do to support the industry is to make purchases from local independent bookstores. Purchasing from indie bookstores supports jobs, authors, and the local economy in a way that large retailers like Amazon simply cannot. Despite its convenience, Amazon is ultimately a harm to the book industry. This season, support your local community…
On January 9, 2018, the social media site for readers, GoodReads.com, changed its policy regarding Giveaways. What used to be an inexpensive and clever marketing tool for books is now a new revenue stream for GoodReads, which is owned by Amazon. GoodReads, established in 2007, had more than 65 million members registered in 2017. Until Amazon purchased GoodReads in 2013, it was a rival to… [Read More]
As a writer in the process of getting published, you may have paid more than $600 to a literary agency, editor, photographer, website designer, or book packager to work with you this past year. You can claim this amount as an expense when you file a Schedule C; it will lower how much tax you have to pay on your income. Here is the link… [Read More]
Does an author really need to blog? Not necessarily. If you are writing fiction or a children’s storybook, probably not. If you’re writing nonfiction or memoir, probably so. To answer the question, you must ask yourself whether you can reach the audience who will buy your book with a blog. Children rarely make consumer choices about books, but their parents do. Tina L. Peterson wrote… [Read More]
If you’ve been following this blog the past month as you build your new author website, you’re almost ready to launch! Now that you’ve uploaded your text and images into your new Pages, you can see what each one will look like when it goes live if you click on the Preview button as you are customizing the Page. When you are satisfied, hit the… [Read More]
Have you completed the steps I’ve outlined in the last four blog posts? 1) Picked your official author name and purchased the domain? 2) Decided on your internet service provider and webhosting, and ready to install WordPress? 3) Put together a list of your design preferences? 4) Prepared the text and images for the pages on your new site? If so, then it’s time to… [Read More]



