Pre-order. You might be surprised to learn that pre-ordering a book is critical to the launch of a book. Publishers may make decisions about how much marketing support to provide a new release based on the volume of pre-orders. Some even determine the size of a first print run using those numbers. If a book has strong pre-order sales, reviewers are more likely to review it, the media is more likely to hype it up, and retailers are more likely to carry it in stock and give it premium placement. If you know an author has a book coming out, please pre-order it. Write a review on Amazon and/or Goodreads. It doesn’t need to be very long or a deep literary analysis. The number of reviews a book receives affects the algorithms for getting found online. If you don’t like the book, don’t leave a review. As my mother used to say, “If you don’t have something nice to say, don’t say anything at all.” Spread the word. Let your friends and family know how much you enjoyed a book. Share this on Facebook, Twitter, Instagram, or wherever you do social media. Take a book-selfie. Post a picture of the book, your cat lying across the couch with a paw on the cover, you falling asleep on the couch with the book. Follow. Many authors have Facebook Pages you can like and follow. On Twitter, many authors have accounts and you can follow them and retweet to amplify their voices. Follow authors on…
In my last blog post I recommended Writer’s Digest 2011 Guide to Literary Agents. You may not be ready to get an agent if you haven’t already studied The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully! (Workman Publishing, 2010). Writers Arielle Eckstut and David Henry Sterry previously published much of this how-to guidebook as Putting Your… [Read More]
The 2oth anniversity edition of this Writer’s Digest Book seems a bit leaner than in previous years; despite new articles, hundreds of listings for writers’ conferences, and fresh material on this rapidly changing business. Nearly a third of the book is dedicated to how-to and background information for authors on finding the right agent for your work. The second third of the reference guide offers 550… [Read More]
Barnes & Noble, Borders, and thousands of small and independent book stores are struggling to pay their bills, including bills to publishers. Big commercial publishers are still in sticker shock that the old profit margins and traditional ways of doing business are gone. But everyone loves books. Even GE. Their extension of credit to Barnes & Noble to keep things alive a few more months in this… [Read More]
1. Writing improves with practice. 2. Blogging allows you to hone your rewriting skills with its many editing functions. 3. Blogs attract readers; and the more readers the bigger your audience. 4. Blogs generate important feedback from readers. 5. Blogging connects you with other authors, readers, and book lovers. 6. A blog is a low cost way to market yourself as an author and promote… [Read More]
Welcome to my new site offering authors and publishers an opportunity to scrutinize my professional service offerings and credentials more closely. My work speaks for itself in the success of the authors with whom I have worked these past few years. Take a look at my Clients tab for three fabulous testimonial to the work I enjoy doing most. For the love of books!



