Every writer hopes to captivate an audience. But who are you writing to? When you write a letter, you address your reader directly. When you write a speech, you anticipate a particular group of listeners. If you write a news article, you have a strong sense of who the readers will be, and your writing reflects your grasp of how best to address their subscribers. Even on Facebook, Twitter, or Instagram you are conscious of who sees what you write. We adjust what words we use and how we use them depending on our intended audience. When you write a book to be published, it is critical to identify your readers early on. Knowing who you are addressing will help you as a writer. I often work with authors who have finished a first full draft of a manuscript which requires translation from a story that satisfies one reader (the writer) to one that serves many readers. But if the author doesn’t know who the readers for their work might be, then are they writing to be read, or still working through the story in their own head? Back in the day when teaching radio journalism involved reel-to-reel tapes and a grease pencil to edit, I advised reporters to visualize the listener as someone specific. We’ve all heard the sing-song-y recitations of local radio news reporters. Students worked hard going out into the field, taping interviews and natural sounds, and writing their news scripts. But when they delivered a story…
By Bethany Dixon I admit it: I judged this book by its cover. The enigmatic title alone would have pulled me in, but what I noticed was a presentation that would seduce any foodie – a robin’s egg blue background behind three perfect tiers of lemon cake, with chocolate frosting hidden between the layers like a secret. The Particular Sadness of Lemon Cake tells the… [Read More]
Last week eBookNewser featured an article on ten social networks for readers. It seems online communities for readers are popping up everywhere in response to the e-book boom. Online writing and reading groups are less exclusive now; increased competition and advanced features means better options for reading and developing books across the web. Meaning more opportunities to find a website that complements the books you… [Read More]
Authors and Publishers and Agents mash it up in new ways as the book business gets remade. The reallocation of risks and rewards happens as self-publishing, e-books, and the current economies of scale with new digital technologies encroaches on the crumbling financial houses of traditional publishing. Agents without advances these days from trade publishers now retool to manage and administrate the self-publishing initiatives of authors…. [Read More]
If you are an author who wants to get published, you need a website, blog, Facebook, LinkedIn, Twitter, YouTube, and other social media platforms. Publishers expect the author to play the primary role in social media marketing. You can hem and haw, but most book professionals are going to insist you build your author brand online. Luckily, Swenson Book Development, LLC assists authors with their… [Read More]
Dodie Smith’s novel is just like any other charming British novel set in the countryside in the 1930s: the landscape is glorious, the cupboard is bare, and the characters eccentric. I Capture the Castle opens with the wonderful line “I am sitting in the kitchen sink as I write this.” The “I” is Cassandra Mortmain, the 17-year old narrator of the novel (which is, in… [Read More]



