Pre-order. You might be surprised to learn that pre-ordering a book is critical to the launch of a book. Publishers may make decisions about how much marketing support to provide a new release based on the volume of pre-orders. Some even determine the size of a first print run using those numbers. If a book has strong pre-order sales, reviewers are more likely to review it, the media is more likely to hype it up, and retailers are more likely to carry it in stock and give it premium placement. If you know an author has a book coming out, please pre-order it. Write a review on Amazon and/or Goodreads. It doesn’t need to be very long or a deep literary analysis. The number of reviews a book receives affects the algorithms for getting found online. If you don’t like the book, don’t leave a review. As my mother used to say, “If you don’t have something nice to say, don’t say anything at all.” Spread the word. Let your friends and family know how much you enjoyed a book. Share this on Facebook, Twitter, Instagram, or wherever you do social media. Take a book-selfie. Post a picture of the book, your cat lying across the couch with a paw on the cover, you falling asleep on the couch with the book. Follow. Many authors have Facebook Pages you can like and follow. On Twitter, many authors have accounts and you can follow them and retweet to amplify their voices. Follow authors on…
A few months back, in April, Seattle’s Elliott Bay Book Company moved to Capitol Hill, a trendy LGBT-friendly neighborhood east of downtown. I heard about the change from the Seattle Times and asked friends about it but no one had visited yet. The move was a surprise – Elliott Bay is a local staple, its location nearly as sacrosanct as Starbuck’s original café in… [Read More]
Filed Under: bookstore, Capitol Hill, consumer interests, convenience vs community, EBC cafe, Elliot Bay Book Company, handselling, independent bookstore, new location, Pacific Northwest business, Pioneer Square, Seattle
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I’m not a fiction writer. I stick to what I know and what I know is English literature and social media. Yet this past week, I attended a workshop at the Tompkins County Public Library (TCPL) on writing historical fiction. On Wednesday night I assisted Jill Swenson, the host and experienced writer, editor and CEO of Swenson Book Development LLC. It was the last meeting… [Read More]
Looking into the night sky, one is filled with wonder. The stars, moon and planets intrigue us as they have across all time. Two authors take up this fascination in their new books. One looks forward and the other looks backward in time to advance our understanding of the history of space science. Andrew Kessler in Martian Summer is looking to the future of NASA while… [Read More]
I finally went to BookPeople—Austin’s fav indie bookstore—because Tom Angelberger was signing his boy-friendly graphic novels, The Strange Case of Origami Yoda and Darth Paper Strikes Back. As George Plunkitt so aptly stated, “I seen my opportunities and I took ’em,” by grabbing my 10-year-old, Jacob, saying, “Let’s go to the bookstore.” Angelberger’s presentation was lots of fun—juggling, inter-acting with the audience, re-telling a chapter… [Read More]
Use branding to sell books and sustain your passion Many writers do not want to engage in social media because they fear their engagement online will detract from (either time spent on or quality of) their writing. It’s a valid concern. It’s also an unnecessary one – if modeling the right approach. You see, using social media is about writing. If you are a writer, in… [Read More]