After years of research and writing, author Sharon Yntema has published her latest book, Ithaca Area Bookstores: Two Hundred years of Bookstore History in Tompkins County 1819-2019. A compendium of retail operations dedicated to purveying books offers a history of a reading community through the lens of bookstores. Sharon agreed to an interview about her new release. Q: When were the first bookstores opened in Ithaca? The first bookstore in Ithaca was opened in 1819 by Ebenezer Mack, who also founded the Ithaca Journal. His bookstore was small, and located in the area where the Tompkins County Public Library now stands. He imported a few books, according to Ithaca Journal ads at the time, but also owned a paper mill and published books at his printing press. Cornell University was founded in 1865, forty-six years later. Q: How long have you lived in Ithaca and what was the first bookstore you visited in Ithaca? I moved to Ithaca in 1975. The first bookstore I visited was McBooks, which was also the first bookstore I worked in. The owner, Alex Skutt, taught me how to do bookkeeping for the store which served me well in jobs over the next 50 years. In 1980, McBooks Press published the first book I wrote, Vegetarian Baby, which was translated into 6 other languages. I owe my introduction to all levels of a bookstore to Alex. [McBooks Press is now an imprint of Globe Pequot, the trade division of Roman & Littlefield.] I have worked in bookstores since 1978, starting…

Pre-order. You might be surprised to learn that pre-ordering a book is critical to the launch of a book. Publishers may make decisions about how much marketing support to provide a new release based on the volume of pre-orders. Some even determine the size of a first print run using those numbers. If a book has strong pre-order sales, reviewers are more likely to review it, the media is more likely to hype it up, and retailers are more likely to carry it in stock and give it premium placement. If you know an author has a book coming out, please pre-order it. Write a review on Amazon and/or Goodreads. It doesn’t need to be very long or a deep literary analysis. The number of reviews a book receives affects the algorithms for getting found online. If you don’t like the book, don’t leave a review. As my mother used to say, “If you don’t have something nice to say, don’t say anything at all.” Spread the word. Let your friends and family know how much you enjoyed a book. Share this on Facebook, Twitter, Instagram, or wherever you do social media. Take a book-selfie. Post a picture of the book, your cat lying across the couch with a paw on the cover, you falling asleep on the couch with the book. Follow. Many authors have Facebook Pages you can like and follow. On Twitter, many authors have accounts and you can follow them and retweet to amplify their voices. Follow authors on…

Six or seven years ago my advice to aspiring authors of nonfiction books was to build an audience platform by blogging. An example of how critical blogging could be to securing a publishing contract can be found in the case of Ann Marie Ackermann, author of Death of an Assassin: The True Story of the German Murderer Who Died Defending Robert E. Lee. After an initial assessment of her manuscript, I had recommended she start a historical true-crime blog, and she did. In fact, the editor of the ideal book series at Kent State University Press became a fan of her blog and invited her to submit a book proposal. Her book won a 2018 IPPY in the True Crime category, closed a 180-year-old cold case, and has also been translated into German where it received critical acclaim and was recognized for its scholarly contribution to the history of forensics. Today, blogging may or may not be something an author decides to invest time and energy in. If your authority as an author is based on your subject-area expertise, it remains an important goal to have a visible presence on the internet establishing your credibility. Whether blogging is the best means to achieve that goal depends on you and your project. It may be more important to be listed as an expert source available to journalists and appear as a credible source in news publications covering your subject area. HARO (Help A Reporter Out) may be a better fit to…