On 01/16/2013, Google updated their Analytics Interface. The updates changed some navigation interfaces, added new functionality, and made certain areas easier to access. The Swenson Book Development Google Analytics for Author blogs written before this update have been updated to reflect these changes. If anything has been noticeably altered in the blogs, it will be clearly marked to reflect the update. Luckily, many of the… [Read More]
What good is all of this information if you can’t put it to use? By now, you know all the lingo to establish a baseline and understand where your site is currently at. A baseline is an essential combination of information – it’s the only way to see meaningful change. There are a lot of tools in Google Analytics for comparing your data – but you are an author,… [Read More]
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — Another key section of Google Analytics is Traffic Sources. Access this section’s overview through the left-hand navigation bar.* Your traffic is broken down into three types: Direct Traffic Direct traffic are the visits you get through someone typing in your URL into an address bar, by accessing a bookmark they’ve… [Read More]
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — Mark Twain wrote to a friend, “The difference between the almost right word and the right word is really a large matter—’tis the difference between the lightning-bug and the lightning.” – and the same can be said for Google keywords. It’s the difference between ‘swimming pool’ and ‘swimming pool installation… [Read More]
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — Analytics for Authors introduced you to the Audience Overview dashboard in our last post – but before we dive into more sections of Google Analytics and learn how to compare data sets, what’s some helpful information we can gain from the Audience section? Your Visitors’ Browser Data on Google Analytics… [Read More]
You may have been noticing a particular status update making the rounds on Facebook. It’s a disclaimer that asserts the poster’s copyright and privacy rights, and it makes it seem like it’s as easy as copy/paste to protect yourself from anything you failed to catch in the Terms and Conditions you agreed to upon signing up for Facebook. Of course, it’s total malarky. Before you can… [Read More]
It was only up for a few hours – a programmer stumbled upon a link to access the raw, unfiltered chronological newsfeed that so many users want. But as soon as the internet had discovered a glimpse of the pure stream of friend posts and status updates, it was gone. You may have noticed that your news feed doesn’t give your all your friends’ posts. In fact,… [Read More]
When you first sign in to Facebook, your newsfeed automatically defaults to Top Stories – but how do these items get ranked? What makes your aunt’s status update rank higher than your soccer coach’s new car photos? And more importantly, how can you find yourself consistently ranked in the top stories? First off, take a deep breath, because you can’t control everything – if one… [Read More]
You’ve been told that as an author you can’t afford to ignore Facebook with its 3 million followers. So you created a Page and worked hard to gain those “Likes” with compelling content. You stopped complaining that you had to do double duty with both a personal profile and an Author Page to maintain. You even accepted the changes with the new timeline without much… [Read More]
This week I’ve read a number of excellent articles and blogs on the subject of publishing. But, as I am continually playing catch up with my e-mail inbox, I must warn that not all of these links are current (i.e. within the past week). “Hashtags – How to Use Them without Abusing Them” – Writerland’s Meghan Ward offers a solid list of writerly hashtags, with… [Read More]
