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Book Proposal
Three legs to the publishing ladder
by, Jill Swenson
September 3, 2013

You’ve finished writing your manuscript and you’re ready to publish. Or at least you thought you were. Think again. Do you have a proposal and a platform? There’s no book without a manuscript. It’s a necessary, but not a sufficient condition for publishing today. No matter how good the manuscript, it’s only one of three legs on which to step up to publication. In fact,… [Read More]

Filed Under: audience, book manuscript, Platform, print runs, publication
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How to Write Your Non-Fiction Book Proposal
by, Jill Swenson
June 11, 2013
Writing Your Non-Fiction Book Proposal

There is more than one path to publishing today. Whether your plan is to seek a traditional publisher or self-publish, you need a book proposal. Consider it a business feasibility plan. Before you invest your time and intellectual energy to a book project, first determine whether there is market demand for your new product. Figuring out how you will harness that market demand and fulfill… [Read More]

Filed Under: Authors, business prospectus, feasibility study, How to Write Your Non-Fiction Book Proposal, paid download, Publishers
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Twitter is a research tool for writers
by, Jill Swenson
June 1, 2013

Many authors simply dismiss Twitter. They imagine Brooklynites and Los Angelinos strolling city streets while on their smartphones punching tiny keyboards. If the demographics of your book’s readers don’t match those who use Twitter, why bother? No one seems interested in tweeting what they ate for lunch, where they went shopping, or the funny thing their kid said. How can you say anything meaningful or… [Read More]

Filed Under: hashtags, Keywords, market research, research, search engines, Twitter
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What’s the premise of your book?
by, Jill Swenson
May 11, 2013

When you write a book, it needs to be about something. When someone asks what your book is about, how do respond? Do you stumble over your words trying to describe your book? Time to pin down your premise. Premise: The central idea, situation, or set-up which provides the foundation and pushes the narrative forward. What happens as a result of actions is another way… [Read More]

Filed Under: book deals, Don Delve, John Glatt, premise, Publisher's Marketplace, Seanen McGuire
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Questions Every Author Must Answer
by, Jill Swenson
April 20, 2013
Questions Every Author Must Answer

As a book development editor, I help writers’ books take flight. In order to do that, I ask potential author clients to answer a list of questions that an agent or publisher wants to know about a book project before they read one word of a manuscript. The questions are about your book, about your audience, and about you. Your answers to these questions provide… [Read More]

Filed Under: Free download, Questions about the audience, Questions about the author, Questions about the book, workbook
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Building your audience platform on a solid foundation
by, Jill Swenson
March 19, 2013

Some professional writers have a Facebook Page. Others use Twitter or Tumblr. Many non-fiction authors have a profile on LinkedIn. But every author needs a website under their own domain name. “Why, oh why, must I also build a website and blog, too?” I often get this question from clients who seek publication of their book manuscripts. Here’s why. You don’t own your own real… [Read More]

Filed Under: internet marketing, Readers, Website
No Comments
Comparative Title Analysis for your Book Proposal: The “How-To”
by, Jill Swenson
January 29, 2013

Last week here, I spelled out the reasons why a comparative title analysis is so important to a book proposal. Today, the “how to” complete your research on the competition in the marketplace of ideas will be presented. This step-by-step process involves research, reading, and a critical market assessment. 1. Identify the genre, even the sub-genre, of books you will be searching for in your… [Read More]

Filed Under: Amazon, audience, key terms, product description, Readers, Sales rankings, Subject headings
9 Comments
The importance of a comparative title analysis in your book proposal
by, Jill Swenson
January 22, 2013

“There’s never been a book like this,” is a phrase that may doom your book propsoal to oblivion. When writing a book proposal, an essential document to prepare is a comparative title analysis. This is a report which identifies the current bestselling books like yours. If there is nothing comparable to your book in the marketplace of ideas, then there may be a reason for… [Read More]

Filed Under: bestselling current titles, Comparative title analysis, Competitive Title Analysis, genre, market sector, mixed genre, target audience
3 Comments
Table of Contents in a Book Proposal
by, Jill Swenson
January 15, 2013

Preparing a book proposal for submission to a publisher or an agent requires you write a Table of Contents (TOC). This should be an outline of the book concept you plan to propose. Simple enough? Simple is not the same as easy. To begin this document, start with a list of your chapters. Do you have chapter titles? Are the chapters divided into sections or… [Read More]

Filed Under: Acknowledgements, Back Matter, Bibliography, Front Matter, Table of Contents, TOC
1 Comment
Synopsis: Key document in your book proposal
by, Jill Swenson
January 12, 2013

Planning to write a non-fiction book in 2013? Do you have a work-in-progress memoir? And your goal is to publish? Then start the New Year with a timeline and plan to write a book proposal. Now that you’ve updated your biographical profile, write a synopsis of your book concept before the end of this month. In less than 1,000 words, write an essay in third… [Read More]

Filed Under: 30 second Hollywood pitch, elevator speech, outline, product description, summary, Synopsis, Table of Contents
1 Comment

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