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Author: Jill Swenson
Social Media Metrics: What do they mean for authors?
by, Jill Swenson
April 28, 2012

If you are an author who seeks an agent or publisher, you know that it is important to have an audience platform. What’s an audience platform? Historically we think of the soapbox a speaker stood upon at a busy intersection of streets hawking one’s ideas or wares. Print advertisers have long based their rates on the size of their circulation, or the “reach” of the… [Read More]

Filed Under: Bookscan, Facebook Page Insights, free tools, Google Analytics, Hubspot's Marketing Grader, keyword search, Klout, Nielsen, social media metrics, target audience, twitalyzer
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2012 Children’s Writer’s & Illustrator’s Market: Your Ticket to the Secrets of Kidlit
by, Jill Swenson
March 31, 2012

The best reference you can buy on the subject of publishing children’s books is the Writer’s Digest publication, 2012 Children’s Writer’s & Illustrator’s Market, edited by Chuck Sambuchino. For the best publishing tips, the first 175 pages are a gold mine. In the 2012 edition of CWIM (the acronym used for this desk reference for the past 20 years), Sambuchino added lots of new  instructional… [Read More]

Filed Under: 2012 Children's Writer's & Illustrators Market, Buffalo Street Books, Chuck Sambuchino, SCBWI, Society of Children's Book Writers & Illustrators, Writer's Digest
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Writer’s Secret: Good Reading Group
by, Jill Swenson
March 27, 2012

If you are an author, you ought to be in at least one good reading group or book club. Writers read good writing. You’ve heard that before. You know it’s true. And yet, you’re afraid reading a lot of good books right now might be just one more way to procrastinate the hard work of writing. At least you’re honest. But I want to urge… [Read More]

Filed Under: Book Club, GoodReads, LibraryThing, Reading Group
1 Comment
Twitter for Authors: Social Media Strategies
by, Jill Swenson
March 24, 2012

Happy 6th Birthday to Twitter. The social media platform based on messages of 140 characters is growing up and it’s time to take it seriously, authors. As a recovering academic who studied communications history, I’ve spent decades observing how new communication technologies come and go. Remember 8-track tapes? Beta-video? Reel-to-reel and cassette tapes? Anyone remember the TV show “Car 54 Where Are You?”? Twitter is… [Read More]

Filed Under: Anne Lamott, Car 54 Where Are You, Green Acres, Petticoat Junction, Salman Rushdie, Twitter
3 Comments
Technology meltdowns: Strategies for surviving social media
by, Jill Swenson
March 20, 2012

Yes, it is Tuesday. Yes, I am late in posting this blog. Yes, I owe my sanity to the digital divas I work with at Swenson Book Development, LLC. Like many authors, I just want to write. When things go awry, I want to cry. In the last 10 days, the email server went down, my webhost crashed its system, my company email account popped… [Read More]

Filed Under: Chat Help, Social Media, Technical Support, Technological meltdown
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Mamas, don’t let your girls grow up to be professors
by, Jill Swenson
March 13, 2012

A decade ago I kissed the golden handcuffs of tenure goodbye. I walked away from teaching journalism and media studies at Ithaca College in May 2002. No one bothered to ask me why. The conditions and experiences haven’t gotten much better for female faculty and in some ways worse. In 1980, 49 percent of full-time female faculty had tenure, compared to 70 percent of men…. [Read More]

Filed Under: Carolyn Byerly, Catherine Medina, Diana Rio, Fight for Equity, Hampton Press, Ithaca College, Marian Meyers, Rachel Wagner, Women in Higher Education
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Live from Austin at SXSW
by, Jill Swenson
March 10, 2012

A quarter million people descended on Austin, TX, to partake in SXSW this weekend. Yesterday I arrived at the Austin Convention Center to pick up my badge and discovered a que that wound around the entire building and back again. Two hours standing in line provided ample time for observing the social behavior of new media folk. Not surprisingly, most people held smartphones in their… [Read More]

Filed Under: Austin, Circus Mashimus, Extroverts, Introverts, Social Media, Susan Cain, SXSW
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Heaven is for Real
by, Jill Swenson
March 6, 2012

Did you ever ask yourself, is there really a God?  Is Heaven for Real?  Is there life after death? Just ask 4-year-old Colton Burpo from Imperial, Nebraska, who emerged from life-threatening surgery with astounding details about his near death experience. This is a true story of Colton’s account as told by his father, Todd Burpo, to Lynn Vincent. Colton describes floating away, looking down on… [Read More]

Filed Under: best-selling book, Colton Burpo, Is Heaven For Real?, Lynn Vincent, Nelson Publishing, Todd Burpo
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Social Media Diet: No more junk, just nutrition
by, Jill Swenson
March 3, 2012

Since my last blog post on Tuesday, I’ve had very limited access to the internet due to travel. The illusion of free wi-fi in public places is, well, illusory. In Wisconsin this past week, my search for internet access brought me back into the libraries of my youth. New buildings and outstanding collections have replaced what stood bolted down in the 1970s section of my… [Read More]

Filed Under: Amy E. Anderson, Books in a Box, Little Free Library, Lutie Stearns, Madison, Neenah, public circulation of books, Stuart Stotts, Wisconsin
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Spring memoirs: Slices of small farm life
by, Jill Swenson
February 28, 2012

While some folks like to read about the lives of celebrities, athletes, and politicians, and how they put their pants on just like you and me. I don’t. Apparently I am not alone. The new trend in small farm memoirs began in earnest when Storey Publishing, known for its how-to guidebooks for small animal farmers, released its first memoir in 2008. Jenna Woginrich began as… [Read More]

Filed Under: Goat Song, Growing a Farmer, Small farm memoirs, The Dirty Life, We Took to the Woods
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