Who are your readers? They are not your family and friends. And don’t expect them to buy the book when it comes out. Unless they are in it. And that might not always be a good thing. Who are the people who don’t know you and will be pulled to your book enough to take money out of their pocket to buy it so they… [Read More]
Will you read what I’ve written? As soon as I think I’ve finished writing a new piece, there’s that irresistible urge to get feedback from a reader. What do you think, eh? It’s more than yearning for instant ego gratification. That’s pretty nice, too. But it won’t help me take my writing to the next level. The sense of accomplishment from getting it down on… [Read More]
Ithaca, New York is more than just “Gorges.” Luminosity recently released a study deeming Ithaca the smartest city in America based on cognitive training exercises. A thriving, progressive college town, Ithaca is certainly a center for learning and growth. But what else makes it such a hotspot for brain power? Ithaca boasts a community of writers, readers, and researchers; one that makes our small city… [Read More]
Social media marketing of books is an extension of the tried and true method of word-of-mouth advertising. Reviews and personal recommendations have historically played a more fundamental role in a reader’s decision of what book to read than traditional advertising. Today friends and family share what they are reading on Facebook, GoodReads, Twitter. What technology adds to the mix is a way for authors and… [Read More]
Some professional writers have a Facebook Page. Others use Twitter or Tumblr. Many non-fiction authors have a profile on LinkedIn. But every author needs a website under their own domain name. “Why, oh why, must I also build a website and blog, too?” I often get this question from clients who seek publication of their book manuscripts. Here’s why. You don’t own your own real… [Read More]
Last week here, I spelled out the reasons why a comparative title analysis is so important to a book proposal. Today, the “how to” complete your research on the competition in the marketplace of ideas will be presented. This step-by-step process involves research, reading, and a critical market assessment. 1. Identify the genre, even the sub-genre, of books you will be searching for in your… [Read More]
DRM is an acronym that readers may not associate with good experiences – you’ll encounter it a lot in articles about the woman who had her digital library remotely wiped from her Kindle by Amazon or ones about the poetic deletion of George Orwell’s 1984 from hundreds of e-reader devices. DRM is a topic that gets people in flames – and as a future author,… [Read More]
When you write a query letter and book proposal to an agent or acquisitions editor, there are certain things they want to know before considering your manuscript. They want to hear about you and your book, but what they really care about is the audience. What audience is your book intended for? Describe your readers in demographic detail. Where do your readers live? Work? Learn?… [Read More]
Facebook, Twitter, LinkedIn, blogs, websites, and other electronic media platforms are important to an author’s success in the book business today. Let’s face it; you can’t ignore social media anymore if you plan to publish your book. Last week on this blog, Danielle made the point that even if you have electronic platforms up and running, they are of little value unless you can provide… [Read More]
Swenson Book Development, LLC is pleased to announce that starting in September our blog will begin featuring three weekly articles or columns. Here’ what we have planned for our subscribers to receive on Tuesday, Thursday and Saturday mornings. Tuesday: For the love of books Those who publish and sell books for more than the sake of a lousy buck are today’s unsung heroes. Ithaca… [Read More]
