Six or seven years ago my advice to aspiring authors of nonfiction books was to build an audience platform by blogging. An example of how critical blogging could be to securing a publishing contract can be found in the case of Ann Marie Ackermann, author of Death of an Assassin: The True Story of the German Murderer Who Died Defending Robert E. Lee. After an initial assessment of her manuscript, I had recommended she start a historical true-crime blog, and she did. In fact, the editor of the ideal book series at Kent State University Press became a fan of her blog and invited her to submit a book proposal. Her book won a 2018 IPPY in the True Crime category, closed a 180-year-old cold case, and has also been translated into German where it received critical acclaim and was recognized for its scholarly contribution to the history of forensics. Today, blogging may or may not be something an author decides to invest time and energy in. If your authority as an author is based on your subject-area expertise, it remains an important goal to have a visible presence on the internet establishing your credibility. Whether blogging is the best means to achieve that goal depends on you and your project. It may be more important to be listed as an expert source available to journalists and appear as a credible source in news publications covering your subject area. HARO (Help A Reporter Out) may be a better fit to…
If you are writer who seeks publication you probably know you need to blog. You’ve heard it’s necessary to build an audience platform. So you know WHY to blog. But HOW do you blog so you get found online? Search Engine Optimization (SEO) is a subject duller than watching paint dry for most authors. It doesn’t have to be. And it can’t be if you… [Read More]
Filed Under: blogging, Getting found online, Karen van Etten, Keywords, search engine optimization, Zenas King bridge
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Unorthodox: The Scandalous Rejection of My Hasidic Roots (Simon & Schuster, 2012) is Deborah Feldman’s memoir of growing up in Brooklyn in the most insular of Chasidic sects, the Satmars. Fathered by the village idiot and abandoned by her mother, Feldman is raised by her grandparents, a bride at 17, a mother at 19, and a divorcee at 22—at which age she enrolls in Sarah… [Read More]
Okay, there’s no real shortcut to writing, per se. Writing requires you sit down, collect your thoughts, organize them, and turn them into text. But as a writer, I sometimes wonder what button or link I inadvertently touched that made my computer do something wacky and unexpected. Then I realize my knowledge of a set of shortcuts on the keyboard may help me get out… [Read More]
Alexandra Fuller’s latest book, The Cocktail Hour Under the Tree of Forgetfulness (Penguin Press HC 2011) continues to roam around in my imagination more than a month after I finished reading it. She is a memoirist who transports the reader to a time and place you could never otherwise know and experience it with compassion and good humor. Even her title invites the reader to… [Read More]
If you are a writer with a book project, book proposal or complete manuscript, you absolutely must have a website. Why? Publishers and readers demand it. The world must be able to find you on Google. Writers need a professional online presence, beyond the personal Facebook profile and e-mail account. If you are going to publish, you need to have a public persona. Not the… [Read More]