What should be in your digital toolkit for the business of being an author? Google Suite for your email. Do you wonder why your emails don’t get a reply? It may be they were never delivered. If your account is with AOL, Hotmail, or Yahoo, there is a strong likelihood if you send someone you don’t already have a connection with they will never receive it. And while it is neat to have an email address tied to your website domain, if your webhosting company is one of the bigger ones, it’s likely they also host spammers and scammers which means your address may be blacklisted without you knowing it. In this era when email security is the order of the day, the account of your recipient may filter your email straight to the spam folder. Even with a free Gmail account there is a good chance it won’t be delivered. For professional and business email, I recommend the Google Suite which is $5/month. WordPress for your website and blog. I strongly recommend WordPress.org because it is open source code, can be installed easily with one click on most webhosting platforms, and works best for blogging if you want your work to get found. It is not to be confused with WordPress.com, a site that gives you free webhosting, but you’re renting and don’t own your real estate on the internet and they can place their ads on your site. WordPress is used by professional website designers for its versatility…

More than 1.7 billion people are active on Facebook. Fifty-three percent of them are female. The average Facebook user in the U.S. was 40.5 years old. These statistics help explain why it is one of the most popular social media platforms used by authors to engage with readers. But what happens when Facebook explodes with news about political scandals, natural disasters, celebrity deaths, or sports? Cutting through the noise with a status update about your new book isn’t easy. And sometimes you need to recognize it isn’t the time to even try. Knowing when it’s the wrong time is as important as knowing when is the right time to use Facebook for building your audience platform. Having a strategy for your social media efforts as an author will get you a greater return on your investment of time and energy. When is the best time to post a status update on Facebook? It’s helpful to know 50% of the U.S. population is in the Eastern Time Zone. Eastern and Central time zones combined represent almost 80% of the U.S. population. It might surprise you, but you will find most people online during business hours, 9 am – 7 pm ET. The best time to post is Saturday and Sunday at the noon hour. You will get 32% higher engagement than any other time online, according to 16 studies. Thursday and Friday afternoons are the next best time with 18% higher engagement. And Friday afternoons post funny or upbeat content for…

Contemporary poetry strays from traditional ideas of a poem: rigid structure, definitive rhyme scheme, commonly about nature or love. Poetry exemplifies and dissects certain internal states, tracing racial, political, and gendered themes of universality and solitude. At my university, I’m currently enrolled in a class dedicated to Contemporary American Poetry where we discuss the complexities of this genre. I’ve found studying poetry makes me a better writer. This comes from the emphasis on dissecting details, utilizing a larger context as reference, and reconciling metaphors with the reality which poetry embodies. Details: I understand poetry is not for everyone. It’s confusing, sometimes upsetting, and not everyone connects to it. Like any other form of writing, the participation of the reader is as important as the author’s. Poets and readers alike must make an effort to be conscious of the connections between words and their referents in reality. This sense of awareness also yields a better comprehension of the details in poetry. The most compelling part of poetry, in my experience, is the deep attention to detail. For example, Claudia Rankine uses her profound awareness of micro-aggressions to detail one moment’s “intended targets, all the meanings behind the retreating seconds.” Rankine develops in her poem these daily occurrences of oppression to turn the mundane into the profane. With every poem I read I am more astounded by the level of concentration to the details which she describes with such fervor. Noticing them in written works creates a distinctive awareness of including them…