More than 1.7 billion people are active on Facebook. Fifty-three percent of them are female. The average Facebook user in the U.S. was 40.5 years old. These statistics help explain why it is one of the most popular social media platforms used by authors to engage with readers. But what happens when Facebook explodes with news about political scandals, natural disasters, celebrity deaths, or sports? Cutting through the noise with a status update about your new book isn’t easy. And sometimes you need to recognize it isn’t the time to even try. Knowing when it’s the wrong time is as important as knowing when is the right time to use Facebook for building your audience platform. Having a strategy for your social media efforts as an author will get you a greater return on your investment of time and energy. When is the best time to post a status update on Facebook? It’s helpful to know 50% of the U.S. population is in the Eastern Time Zone. Eastern and Central time zones combined represent almost 80% of the U.S. population. It might surprise you, but you will find most people online during business hours, 9 am – 7 pm ET. The best time to post is Saturday and Sunday at the noon hour. You will get 32% higher engagement than any other time online, according to 16 studies. Thursday and Friday afternoons are the next best time with 18% higher engagement. And Friday afternoons post funny or upbeat content for…
Should the “f” in Facebook be capitalized? The icon, logo and brand identity of this popular social networking site use the lowercase letter. Brilliant marketing by breaking the style rule. But what is a copyeditor to do? Of course, I googled it. (Notice as a verb, Google is not capitalized). My research revealed lots of posts and comments regarding the marketing genius behind NOT capitalizing Facebook…. [Read More]
For authors it can be difficult, even shameful today, to be an introvert in a media culture where being social and outgoing are valued above all else. The reclusive literary artist who disdains self-promotion is silenced, even suppressed, in a system that rewards extraverts. Yet, when it comes to creativity and productivity among authors, we need more introverts. “There’s zero correlation between being the best… [Read More]
Discover your voice. Let loose your inner sleuth. Learn new skills and polish your work-in-progress. This two-day non-fiction writing workshop will help you identify a story, learn new research methods, write fresh history, edit for publication, and prepare your pitch. Five 90-minute sessions will focus on 1) story 2) facts 3) genre 4) style and 5) publishing. WHERE: Retreat in scenic rural Brooktondale at the… [Read More]
There are few feelings that compare to a broken computer – Did you save your tax records anywhere else? Do you know anyone who can fix this? What about your drafts, and photos, and important information? Is it all really gone? We live in a time when it’s fairly easy to forget to backup your information regularly. Features like autosave and document recovery create an illusion… [Read More]
The small farm book business grows organically. Growing the seeds of good ideas into books, is akin to farming in some respects. In publishing, like in farming, there are large multinational multimillion dollar corporations dominant in the industry. Yet, the groundswell of good books about small scale farms, seasonable cuisine, and sustainable living reflects the growing market for good ideas. You may have noticed more… [Read More]



